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This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life. The book is unique in that it offers selections from key passages of works of important thinkers as well as from some of the author's own publications that serve as examples of how to interpret various aspects of culture. The book draws in readers with its engaging and conversational style and use of cases, illustrations and photographs, including fun discussions on everyday life under pandemic restrictions. This is a must read for students taking courses in sociology, cultural anthropology, culture and media studies, linguistics, social philosophy, and for specific courses on postmodernism.

This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life. The book is unique in that it offers selections from key passages of works of important thinkers as well as from some of the author's own publications that serve as examples of how to interpret various aspects of culture. The book draws in readers with its engaging and conversational style and use of cases, illustrations and photographs, including fun discussions on everyday life under pandemic restrictions. This is a must read for students taking courses in sociology, cultural anthropology, culture and media studies, linguistics, social philosophy, and for specific courses on postmodernism.

The semiotics of language -- Individual number 1 : Donald Trump, king of the "deplorables" -- Trump's base : a study in social psychology -- A Freudian analysis of Trump's "deplorables" -- Politics and the "deplorables" -- The sociology of the "deplorables" -- Karl Marx and the"deplorables" -- Coda.

"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--

Part I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific aspects of American culture. The first part of the book addresses the idea of everyday life as considered by distinguished thinkers who have written books about everyday life, such as Sigmund Freud, Fernand Braudel, Henri Lefebvre, Michel de Certeau, and others. The second part of the book uses theories dealt with in the first part of the book to explore objects - such as suitcases, alarm clocks, milk, pacifiers, pressure cookers, smart speakers, and super-glue - and their part in the various rituals of everyday life in America, revealing their hidden meanings.

Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Introduction -- Chapter 1. Campaign Commercials -- Chapter 2. 1984-The Commercial -- Chapter 3. Television Ceremonial Events -- Chapter 4. Huxley on Television -- Chapter 5. Real Police on Television Supercops -- Chapter 6. Cultural Bias in "M*A*S*H" -- Chapter 7. The Politics of "Lou Grant" -- Chapter 8. Sagan's Metaphysical Parable -- Chapter 9. Decoding "Dallas": Comparing American and German Viewers -- Chapter 10. Violence and Aggression -- Chapter 11. Researching Television Violence -- Chapter 12. Defending the Indefensible -- Chapter 13. Smoking Out the Critics -- Chapter 14. Proliferating Violence -- Chapter 15. Networks Hold the Line -- Chapter 16. Assessing Academic Achievement -- Chapter 17. Facts, Fantasies and Schools -- Chapter 18. Reading Performance -- Chapter 19. Dubious Facts and Real Schools -- Chapter 20. Mass Media Values -- Chapter 21. Television, Mass Communication and Elite Controls -- Chapter 22. Fantasy and Culture on Television -- Chapter 23. Direct-Broadcast Satellites and Cultural Integrity -- Chapter 24. Free Press for a Free People -- Chapter 25. Screening Nuclear War and Vietnam -- Coming to Terms with Television: An Annotated Bibliography -- About the Contributors