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Historically, it was the responsibility of the family and other traditional institutions to carry out the socialisation process. While the family is still the major agent of socialization, the vast communication system of today, especially television, has now taken its place as a type of socializing agent. Given the history of the marginalized images of African American family life and culture in print and in the electronic media, it is important to identify the potential role that television might play in the socialization of the Black child. This article discusses some of the issues associated with the attractiveness of television to African American children, and its potential impact on them. It also offers some guidelines for those research paradigms that will attempt to explore the influence of Black family life images on television on the values of the African American child.

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided

The main focus of this book is to identify the social and cultural impact of television on the psychosocial development of children growing up in a constantly changing multicultural society. The book analyzes major media organizations and projects policies, practices and research directions for the future

This handbook explores, in an integrative and comprehensive fashion, the principles of child development and concepts of multiculturalism within a framework of the institutions of socialization that have the potential of contributing toward a child's understanding and development of a multicultural world view