Suchergebnisse

It is admitted that issues of motivation for voluntary participation were little analysed in context of management (e.g., Marcinkevičiūtė, 2010; Christauskas, Petrauskiene, Marcinkeviciute, 2012). In Lithuania the topic of citizen involvement is particularly popular in political science (e.g., citizen political participation is actively analysed in publications by Imbrasaitė (2009a, b; 2010; 2011) etc). This article focuses on managerial context, therefore relevance of the topic and comparison of data of empirical research is based on increasing attention of scientists (e.g., Tijunaitiene, Neverauskas, Balciunas, 2009b; Petukienė, 2010; Buzaitytė – Kašalynienė, Narkeliūnaitė, 2011; Raipa, Buškevičiūtė, 2011; Stumbraitė-Vilkišienė, 2011; Christauskas et al., 2012; Gudžinskienė, Kurapkaitienė, Januškevičiūtė, 2013) to motivation to participate in civil society organisations and participation of individual segments. [.]

It is admitted that issues of motivation for voluntary participation were little analysed in context of management (e.g., Marcinkevičiūtė, 2010; Christauskas, Petrauskiene, Marcinkeviciute, 2012). In Lithuania the topic of citizen involvement is particularly popular in political science (e.g., citizen political participation is actively analysed in publications by Imbrasaitė (2009a, b; 2010; 2011) etc). This article focuses on managerial context, therefore relevance of the topic and comparison of data of empirical research is based on increasing attention of scientists (e.g., Tijunaitiene, Neverauskas, Balciunas, 2009b; Petukienė, 2010; Buzaitytė – Kašalynienė, Narkeliūnaitė, 2011; Raipa, Buškevičiūtė, 2011; Stumbraitė-Vilkišienė, 2011; Christauskas et al., 2012; Gudžinskienė, Kurapkaitienė, Januškevičiūtė, 2013) to motivation to participate in civil society organisations and participation of individual segments. [.]

The theoretical and practical aspects of persona l branding in Lithuanian music market are analysed in the article. In the scientific and popular literature personal brand is analysed in the context of variou s professional sectors, e.g. sports, music, politics. The need of its building is particUlarly noticeable in entertainment industry – in the case of popmusic performers ("stars"). According to Cerneviciute (2007, p. 183), popmusic is sold and marketable only through the performer whom the brand is attributed to. Through personal branding in music market, the performer becomes a competitive "commodity" that could be easily identified among various other "commodities" and gain the image of consumer production. [.]

The theoretical and practical aspects of persona l branding in Lithuanian music market are analysed in the article. In the scientific and popular literature personal brand is analysed in the context of variou s professional sectors, e.g. sports, music, politics. The need of its building is particUlarly noticeable in entertainment industry – in the case of popmusic performers ("stars"). According to Cerneviciute (2007, p. 183), popmusic is sold and marketable only through the performer whom the brand is attributed to. Through personal branding in music market, the performer becomes a competitive "commodity" that could be easily identified among various other "commodities" and gain the image of consumer production. [.]

In this article, the levels of science- business collaboration are analyzed; the roles of participants (sectors) and limits of responsibility delegated to and accepted by each of these levels are identified in theoretical aspect. Science institutions should not only traditionally teach and do research, but also undertake the "third" mission, the aim of which is to int ensify the collaboration between science and business. In this article the concept of collaboration between science and business is understood as continuous process of science- business interact ion when seeking common aims, which consists of a certain cont ent and organization elements. The literature on management, sociology, economy, public policy, psychology is analyzed and systemized by using methods of classification, simplification, and interpretation.

In this article, the levels of science- business collaboration are analyzed; the roles of participants (sectors) and limits of responsibility delegated to and accepted by each of these levels are identified in theoretical aspect. Science institutions should not only traditionally teach and do research, but also undertake the "third" mission, the aim of which is to int ensify the collaboration between science and business. In this article the concept of collaboration between science and business is understood as continuous process of science- business interact ion when seeking common aims, which consists of a certain cont ent and organization elements. The literature on management, sociology, economy, public policy, psychology is analyzed and systemized by using methods of classification, simplification, and interpretation.