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AbstractConsiderable amount of laboratory and survey‐based research finds that people show disproportional compassionate and affective response to the scope of human mortality risk. According to research on "psychic numbing," it is often the case that the more who die, the less we care. In the present article, we examine the extent of this phenomenon in verbal behavior, using large corpora of natural language to quantify the affective reactions to loss of life. We analyze valence, arousal, and specific emotional content of over 100,000 mentions of death in news articles and social media posts, and find that language shows an increase in valence (i.e., decreased negative affect) and a decrease in arousal when describing mortality of larger numbers of people. These patterns are most clearly reflected in specific emotions of joy and (in a reverse fashion) of fear and anger. Our results showcase a novel methodology for studying affective decision making, and highlight the robustness and real‐world relevance of psychic numbing. They also offer new insights regarding the psychological underpinnings of psychic numbing, as well as possible interventions for reducing psychic numbing and overcoming social and psychological barriers to action in the face of the world's most serious threats.

Abstract
Over the past 50 years, consumer researchers have presented extensive evidence that consumer preference can be swayed by the decision context, particularly the configuration of the choice set. Importantly, behavioral research on context effects has inspired prominent quantitative research on multialternative decision-making published in leading psychology, management, economics, and general interest journals. While both streams of research seem to agree that context effects are an important research area, there has been relatively limited interaction, communication, and collaboration between the two research camps. In this article, we seek to initiate an active dialogue between the two sides. We begin by providing a critical overview of the two literatures on context effects, discussing both their strengths and weaknesses, as well as disparities and complementarities. Here, we place particular emphasis on deepening consumer researchers' understanding of context effects by drawing on prominent quantitative research published in non-marketing journals over the last decades. Importantly, we provide a roadmap for the future that can inspire further research and potential collaborations between the two camps, overcoming silos in knowledge creation.