Suchergebnisse

"This e-book aims to present the most critical aspects of knowledge about using experiments in economics and practical tools for using them. The topic is extended to the more advanced and increasing in popularity area of biometric research. The book is divided into three parts mirroring experimentation. The first part provides theoretical background and tips about organising own research. The chapter is concluded with a guide focused on writing a research report in APA style. This part includes an example of the actual research report. The next part has two chapters, and both are guided tours allowing to plan and conduct eye-tracking research and electrodermal activity research (EDA). The chapters contain details about preparing experiments, conducting them, using the dedicated software to analyse collected data and interpreting the default charts. The last part is devoted to the data analysis and is universal, goes beyond the biometric experiments. There are three chapters in this part covering the standard procedures used in the analysis of experiments. The first part includes tests for one hypothesis: parametric t-test and One-Way ANOVA and non-parametric siblings: Mann Whitney U test and Kruskal-Wallis test. The next part describes tests allowing testing more hypotheses: ANOVA without repetition and ANOVA with repetitions. Furthermore, the last chapter deals with dependent samples, which are a popular approach in experiments. This part describes the dependent sample t-test and Wilcoxon test. The effect sizes calculations are included; each test is shown with screenshots from SPSS and some additional screenshots from Excel. This approach allows following the procedure step by step. The examples help easily understand procedures and interpretations; they were chosen from areas of sustainability and innovations to match the general idea of the e-books series prepared within the CENETSIE program. The book contains texts that can be useful in the teaching process. It can be helpful in graduate programs in economics and business schools. Programs of doctoral schools cab benefit from this book as well."--

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.