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This study is the first to investigate the use of Aboriginal art for marketing purposes. Over 2000 major enterprises in Europe and North America collect art, but in Australia relatively few do. Research has established that art collections contribute to corporate identity, but this has not been studied in Australia. Using a qualitative case study approach, this exploratory study investigates how art collections are used to support the work of three Australian banking and law firms whose collections include Aboriginal art. We asked respondents from each firm how and why they collected Aboriginal art and their perception of the role of art in symbolizing their firm's values and culture. Aboriginal art was found to contribute to a firm's identity and corporate social responsibility, especially when collections included the work of emerging artists and more challenging political content. It also presented a friendly face to Aboriginal clients. For firms in overseas markets, Aboriginal art served to signal a firm's Australianness.

PurposeThis paper aims to report on the role of information sharing in business relationships development.Design/methodology/approachThis paper is based on a single embedded case study research. Relationships between a large global manufacturer and supplier of imaging products and solutions and two of their major channels, also large retailers with several department stores, were studied. Semi‐structured interviews, participant observation and document reviews were utilised to gather data.FindingsA two‐dimensional construct of information sharing comprised by mutual disclosure and multi‐contact is proposed to account for this critical attribute of business‐to‐business relationship structure. The author concludes that information sharing fosters inter‐company collaboration, potentially increasing the value that both buyer and supplier can harvest from business relationships.Research limitations/implicationsThe findings of this research are not generalisable to one industry or population; however, they have theoretical implications that need validation in a broader context.Practical implicationsData from the case study suggests that it is the supplier's responsibility to open various information‐sharing channels. Customers would, depending on the levels of trust, use these channels to share valuable information.Originality/valueInstead of looking at information sharing as an indirect method to transmit persuasive messages, information sharing is seen as a form of collaborative communication that promotes trust and supports business growth.

PurposeIn this paper the authors present a theoretical framework that shows how interaction between two or more companies depends on its context of performance. Reflexivity between two or more levels of context potentially leads the parties to a situation exhibiting an apparently contradictory nature: paradox. The authors study the manner in which such situations occur and are resolved.Design/methodology/approachThe data in this paper comes from a three‐year‐long multiple case study investigation. Data was gathered from 15 different organizations through interviews, participant observation and document reviews.FindingsContext‐bounded interaction between organizational actors can be interpreted in different, sometimes contradictory, ways, which can create paradox. Parties cannot stay in paradox for long because it may produce adverse personal and social consequences. Thus, resolution of paradox potentially causes significant changes to the structural attributes of relationships.Practical implicationsParadox has potentially significant and destructive consequences for the quality of business‐to‐business relationships. Organizational actors who understand that paradox has been encountered can develop strategies for exiting paradox and maintaining high‐quality relationships with their partners.Originality/valueThis paper presents a novel theoretical framework that explains how business interaction can lead to paradox, the experience and resolution of which potentially makes significant changes to the structure of business relationships.

Drawing on social exchange and anthropomorphism theory, this research examines the role of virtual conversational assistants (VCA) as frontline employees. Specifically, we investigate the effects of AI-derived features, such as anthropomorphism, in building Human-Machine relationships. Drawing on a qualitative interpretivist approach, 31 semi-structured interviews were conducted with global users of Siri, Alexa and Google Assistant. Our findings suggest anthropomorphism is an important factor in understanding the development of trust within Human-Machine interactions. More specifically, the effects of a humanised voice, interactive communication capability and cognitive features evoke a sense of social presence that may positively or negatively impact user trust. We propose that the interplay between a user's perceptions of the bright and dark sides of interacting with an AI-empowered anthropomorphised machine determines categories of trust and subsequent customer engagement behaviours with this embedded form of organisational frontline.

Bolivia's political development has been characterized by elitist control set in an environment of political instability and a weak decentralized state. Since the 1980s and Bolivia's transition to a limited form of democracy, this elitist control has been successfully challenged from the left and, since the early 2000s, particularly by the indigenous population. In fact, Bolivian contemporary politics and interest group activity have been shaped mainly by the rise in political power of the left and indigenous interests. This rise, given a weak state transitioning to limited democracy, has had several consequences for interest group activity that add increasing complexity to the group system. One consequence of Bolivia's course of political development is that, although it exhibits many common elements of interest group activity explained by existing group theories, aspects of its group development are not adequately accounted for by these theories. In addition, there are questions about whether the new configuration of interest groups promotes or undermines democracy. Copyright © 2014 John Wiley & Sons, Ltd.

Bolivia's political development has been characterized by elitist control set in an environment of political instability and a weak decentralized state. Since the 1980s and Bolivia's transition to a limited form of democracy, this elitist control has been successfully challenged from the left and, since the early 2000s, particularly by the indigenous population. In fact, Bolivian contemporary politics and interest group activity have been shaped mainly by the rise in political power of the left and indigenous interests. This rise, given a weak state transitioning to limited democracy, has had several consequences for interest group activity that add increasing complexity to the group system. One consequence of Bolivia's course of political development is that, although it exhibits many common elements of interest group activity explained by existing group theories, aspects of its group development are not adequately accounted for by these theories. In addition, there are questions about whether the new configuration of interest groups promotes or undermines democracy. [Copyright John Wiley and Sons, Ltd.]

Purpose– The purpose of this paper is to analyze the rationale for choice of suppliers and the influence these decisions have on the firm's capabilities.Design/methodology/approach– The authors examine the choice of in-house operations vs buying maintenance in the Swedish mining industry through a qualitative case study approach.Findings– The findings reveal a strong tendency to outsource maintenance.Research limitations/implications– This in turn has a strong influence on the firm's capabilities and long-term competitive advantage and sustainability.Practical implications– Based on the empirical findings, the authors comment on the strength and weaknesses of the different outsourcing and attempt to find practical solutions that assist the firm in creating competitive advantage.Originality/value– The unique contribution of this study is that it extends prior firm capabilities studies by investigating the impact of capability loss specifically in complex, intricate maintenance processes in a dynamic industry.

Purpose
– This paper aims to address the question of how value can be created through social responsibility programs or other means, so that sustainability is achieved through increasing stakeholders' participation in the process of design and selection of such programs, so that transparency is maximised and trust can be built with the lasting benefits of co-creation of value.


Design/methodology/approach
– This paper studies the relationship between sustainability, corporate social responsibility, and value co-creation based on qualitative research data gathered from two embedded case studies. The first case study in a large mining company operating in New Zealand and the second case study is based on the New Zealand Merino Company.


Findings
– Findings of this research suggest that sustainability is built with the participation of many interconnected entities, that is, suppliers, manufacturers, retailers, or more generally stakeholders whose actions are fostered by social responsibility that fuels the pride, trust, and consistency of the members of the value chain. Value in all forms – functional value, hedonic value, symbolic value and cost value – is a recurrent theme in this research data; however it is value co-creation, working together, living up to the values that their products and services promise that ultimately supports sustainability.


Originality/value
– This paper shows how the scope of sustainability has broadened from environmental matters to include other topics such as good corporate citizenship, business relationships and the value that is created and shared, not only with shareholders, but also within a wider community of stakeholders.