Suchergebnisse

AbstractThis research investigates the temporary involuntary loss of symbolically important, meaningful possessions and how consumers manage self identity in this situation. The losses explored occurred within the context of air travel and included where people accustomed to flying in business class had to travel in economy and where high status in a frequent flyer program was lost. Three stages of fieldwork were conducted; participant observation involving 50 international and domestic flights covering 110,000 miles, depth interviews and engagement online with a range of frequent flyer discussion communities. The short‐term, concealable nature of the losses allowed consumers to manipulate private and public meaning to avoid, where possible, the consequences of the loss on self identity. This study contributes by showing that both private and public meanings of lost possessions can be used in identity construction and how identity negotiation can be avoided. Copyright © 2011 John Wiley & Sons, Ltd.

Abstract

This research examines anti‐consumption practices, motivations and values within attempts to live a more sustainable lifestyle. Sixteen women were interviewed and from their narratives, anti‐consumption for sustainability was found to be practiced via acts of rejection, reduction and reuse. In addition, practices of anti‐consumption for sustainability are constructed through the collaboration between the needs of the individual and the needs for environmental preservation. This perspective moves sustainable consumption away from a rational information processing and environmentally motivated choice to incorporate various subjective and individualistic needs and values. Hence, the challenge for sustainable marketers is to position sustainable practices along side self interested notions such as independence, beauty, quality or value for money.

Copyright © 2010 John Wiley & Sons, Ltd.

In this Government Initiatives contribution, we present policy recommendations made available to the Scottish Government on how to change Scottish consumers' relationships with material goods and so contribute to its greenhouse gas emissions targets. Rather than focusing on the individual actions of consumers, we discuss how the underlying neoliberal political narrative must be addressed as it creates the conditions in which invidious materialism can occur. We then propose an alternative conceptualization of marketing that would harness marketing tools and concepts to help build connections between people and stimulate demand for pro-environmental, prosocial, consumption. This function stands in contrast to marketing acting in a way that contributes to the fragmentation of society and degradation of our planet. A series of controls on marketing are then outlined, which seek to facilitate changes to current dominant consumption narratives including using material input labelling as a mechanism to restrict unethical marketing practices. Overall, these ideas represent a more interventionist perspective, but one that we deem necessary when considered against the scale of the task now facing humanity in avoiding catastrophic climate change.

In this Government Initiatives contribution, we present policy recommendations made available to the Scottish Government on how to change Scottish consumers' relationships with material goods and so contribute to its greenhouse gas emissions targets. Rather than focusing on the individual actions of consumers, we discuss how the underlying neoliberal political narrative must be addressed as it creates the conditions in which invidious materialism can occur. We then propose an alternative conceptualization of marketing that would harness marketing tools and concepts to help build connections between people and stimulate demand for pro-environmental, prosocial, consumption. This function stands in contrast to marketing acting in a way that contributes to the fragmentation of society and degradation of our planet. A series of controls on marketing are then outlined, which seek to facilitate changes to current dominant consumption narratives including using material input labelling as a mechanism to restrict unethical marketing practices. Overall, these ideas represent a more interventionist perspective, but one that we deem necessary when considered against the scale of the task now facing humanity in avoiding catastrophic climate change.

In this Government Initiatives contribution, we present policy recommendations made available to the Scottish Government on how to change Scottish consumers' relationships with material goods and so contribute to its greenhouse gas emissions targets. Rather than focusing on the individual actions of consumers, we discuss how the underlying neoliberal political narrative must be addressed as it creates the conditions in which invidious materialism can occur. We then propose an alternative conceptualization of marketing that would harness marketing tools and concepts to help build connections between people and stimulate demand for pro-environmental, prosocial, consumption. This function stands in contrast to marketing acting in a way that contributes to the fragmentation of society and degradation of our planet. A series of controls on marketing are then outlined, which seek to facilitate changes to current dominant consumption narratives including using material input labelling as a mechanism to restrict unethical marketing practices. Overall, these ideas represent a more interventionist perspective, but one that we deem necessary when considered against the scale of the task now facing humanity in avoiding catastrophic climate change.