Suchergebnisse

Questo saggio analizza l'emergere di una realtŕ del consumo caratterizzata dai pubblici/consumatori connessi. Il temine "pubblici connessi" fa riferimento a una diversificata interrelazione e co-evoluzione tra pratiche culturali, relazioni sociali e sviluppo delle tecnologie mediali in direzione di una connessione digitale. Questo concetto si pone in alternativa a quello di audience o consumatori per sottolineare il mutamento dei modi in cui gli individui sono connessi e mobilitati oggi attraverso i media e per mezzo di questi. Ora i pubblici comunicano sempre di piů secondo logiche che potremmo definire bottom-up, top-down oltre che, naturalmente orizzontalmente tra pari. I pubblici possono reagire, (ri)fare e (ri)distribuire partecipando alla condivisione di cultura e conoscenza attraverso le logiche del discorso e dello scambio oltre che quelle della sola ricezione mediale.

- This essay is about the 80th-90th Italian sociological context when the second order cybernetic and the theory of the complexity introduced a new perspective. That context produced a convergence between social sciences and Artificial Intelligence (AI) theory. The paper focuses on 3 perspectives: 1. the sociocultural change: AI is a cultural approach that produces an imaginary about the mutation introduced by the informatic evolution. It opens people's concerns and hopes about the relation between "man" and cybernetic "machine". 2. The analogy between the theory that produces intelligence machines and the social system theory that thinks the society in an abstract and artificial way, by producing consequences on epistemological level and governance. 3. the social impact of the AI outputs in relational live and in the production of the reality. On the one hand the interest is about the Expert Systems that can support analytical and decision-making processes - here the risk is an emerging attitude to the abstract process rather then to the practices; on the other hand the interest is about two kinds of interactions: human-machine and human-machine-human.Keywords: Achille Ardigň, Artificial Intelligence, artificial culture, micromacro link, human-computer interaction, web 2.0.Parole chiave: Achille Ardigň, Intelligenza Artificiale, cultura dell'artificiale, micro-macro link, comunicazione uomo-macchina, web 2.0.

Contemporary political communication is conditioned by an information environment characterised, on the one hand, by increased choice, and on the other by the fragmentation and multiplication of the ways of consuming information. This article introduces the notion of the 'interrelated public agenda' as a frame to study this context, taking into account elements of convergence and divergence from a single viewpoint, adopting a complex analysis model which proceeds along axes which make it possible to detect a continuum in which opposing forces are in a constant, problematic equilibrium. In this sense, we identified three dimensions which are helpful in describing public agenda interrelations. First, horizontality vs verticality, which contains the dynamics of power, and is generated in a context of political disintermediation, through the altered nature of the media system—in the complex relation between legacy media and web 2.0, and between social, institutional actors, and others. Second, personal vs aggregative, which stresses the need to take account of convergences and divergences between personal orientation towards certain issues and the aggregative pressure in different media spaces in which people feel at home: from information consumption via media diets of varying complexity to active participation in the production of content or in public discourse, offline and online. And finally, dynamic vs static, which points to the need to orient analysis towards the relation between media spaces rather than focusing on specific spaces, thus helping, importantly, to make up for the current dearth of research in comparison with studies of single platforms.

Contemporary political communication is conditioned by an information environment characterised, on the one hand, by increased choice, and on the other by the fragmentation and multiplication of the ways of consuming information. This article introduces the notion of the 'interrelated public agenda' as a frame to study this context, taking into account elements of convergence and divergence from a single viewpoint, adopting a complex analysis model which proceeds along axes which make it possible to detect a continuum in which opposing forces are in a constant, problematic equilibrium. In this sense, we identified three dimensions which are helpful in describing public agenda interrelations. First, horizontality vs verticality, which contains the dynamics of power, and is generated in a context of political disintermediation, through the altered nature of the media system—in the complex relation between legacy media and web 2.0, and between social, institutional actors, and others. Second, personal vs aggregative, which stresses the need to take account of convergences and divergences between personal orientation towards certain issues and the aggregative pressure in different media spaces in which people feel at home: from information consumption via media diets of varying complexity to active participation in the production of content or in public discourse, offline and online. And finally, dynamic vs static, which points to the need to orient analysis towards the relation between media spaces rather than focusing on specific spaces, thus helping, importantly, to make up for the current dearth of research in comparison with studies of single platforms.

Contemporary political communication is conditioned by an information environment characterised, on the one hand, by increased choice, and on the other by the fragmentation and multiplication of the ways of consuming information. This article introduces the notion of the 'interrelated public agenda' as a frame to study this context, taking into account elements of convergence and divergence from a single viewpoint, adopting a complex analysis model which proceeds along axes which make it possible to detect a continuum in which opposing forces are in a constant, problematic equilibrium. In this sense, we identified three dimensions which are helpful in describing public agenda interrelations. First, horizontality vs verticality, which contains the dynamics of power, and is generated in a context of political disintermediation, through the altered nature of the media system—in the complex relation between legacy media and web 2.0, and between social, institutional actors, and others. Second, personal vs aggregative, which stresses the need to take account of convergences and divergences between personal orientation towards certain issues and the aggregative pressure in different media spaces in which people feel at home: from information consumption via media diets of varying complexity to active participation in the production of content or in public discourse, offline and online. And finally, dynamic vs static, which points to the need to orient analysis towards the relation between media spaces rather than focusing on specific spaces, thus helping, importantly, to make up for the current dearth of research in comparison with studies of single platforms.