The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Tables and Figures -- Foreword -- Preface and Acknowledgments -- Introduction -- 1. A Tale of Two Entrepreneurs -- 2. Creating the Opportunity -- 3. Marketing the Better Mousetrap: A Technologist's Perspective -- 4. Evolution and Competition in Technology Markets -- 5. Technology and the Fight for Competitive Advantage -- 6. A Tale of Two Entrepreneurs: The Journey Continued Through Heights and Valleys -- 7. New Venture Finance: An Entrepreneur's Perspective