Open Access#12017
Public diplomacy
Modern international relations are in the process of constant transformation. Since the appearance in the political discourse, public diplomacy has undergone a great evolution. If initially this term was understood as a propaganda euphemism, today it implies a developed multi-channel system of bilateral communication between societies of different countries. In connection with the evolution of the global communication context (the cheapening of communication technologies, the spread of the Internet), the great powers are no longer the only actors capable of disseminating information around the world.