Suchergebnisse

The COVID-19 pandemic is requiring us to reconsider our relationship with the animal world. A large proportion of newly emerging diseases have a zoonotic origin, and human society should acknowledge that it has severely impacted the habitat of animals through livestock production and consumption as well as land clearing for agricultural purposes. There is a role for government in avoiding similar crises by sending clear and transparent messages to the public concerning the benefits of a reduction in the intake of animal-based foods. Two potential solutions are suggested: the use of taxation and a new sustainability social marketing model built on the 4-S mix (sustainability, strength, self-confidence and sharing).

"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--

India is a signatory to the United Nations' programs, accepting to implement the Millennium Development Goals and their successor, the Sustainable Development Goals (SDGs). While progress on universal primary education has been made since 2000, attaining equitable education for all (SDG4), remains a challenge in rural India. With an estimated 200 million children under the age of fourteen, enrolment in commencing primary education has improved. However, progress beyond year V (primary education in India covers school years I to VIII) is inadequate. One third of children in rural areas drop out of school by that time and this increases to almost half by year VIII. Given India's large diaspora, this article analyses the impact of a new model of educational support through the work of a non-resident expatriate association, India Rural Education and Development Inc. (IREAD). It uses a 2011–2019 longitudinal case study of a government school in the village of Lakhnu, Uttar Pradesh. Data from the activities of IREAD, researcher observations, interviews, photographs and infrastructure evidence, are analysed. A grounded theory emanating from the data is proposed and areas of improvement are suggested. The research concludes that a major shift is difficult to achieve but IREAD's contribution delivers small steps in the right direction to improve educational opportunities and outcomes for rural children in India.

Purpose
The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends.


Design/methodology/approach
An exploratory Australian survey of Sydney consumer red meat choices is used covering dietary preferences, meat eating patterns, reasons and levels of concern for economic and environmental issues. Analysis of dietary guidelines and marketing campaigns in relation to the survey findings is conducted.


Findings
The survey highlights: lack of awareness about the link between meat consumption and environmental well-being; widespread inaccuracy of health messages related to meat consumption; influence of the meat industry in promoting excessive meat consumption; pervasiveness of the link between red meat consumption and national identity, social status, prestige and masculinity; and urgent need for government-supported social marketing interventions and the demarketing of meat.


Originality/value
This is the first study to propose social marketing based on the health and environmental co-benefits of reduced red meat consumption.

"This book explores the new meat of the future, which is plant-based and covers alternatives to livestock and other animal products together with strategies to encourage their acceptability, marketing and business strategies. It also proposes ways for solving the global future food demand"