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Research identifies segments of the voting population by use of the media in the region of Puno. It was conducted under the application of probabilistic sampling, a questionnaire was administered by personal interview to a sample of 323 potential voters, the data was collected based on personal characteristics and use of media; five indicators of this relationship they are chosen, those who participated in the multiple correspondence analysis. The most representative personal characteristics were: 42,1% of potential voters are 20 to 34 years, 30.3% are engaged in the study as the main activity, 37,2% are center-right political trend. On the use of media 76,5% if you use the internet, with television (87,3%) frequently use the medium for information on daily events. We identified four segments, the first segment covers 51,8% of potential voters, they being under 34 years, intraday use the internet, is not politically defined and communicated via television or internet. The second segment includes 12,69% of potential voters, who work for the private sector, use the Internet once or twice a week for information and are defined politically center-right. The third segment covers 6,5% of potential voters, aged between 50 and 69, use the internet less than once a week and are defined center-left. The fourth segment includes 29,72% of potential voters, aged between 34-69 years old, do not