Suchergebnisse

"Social media's connectivity is often thought to be a manifestation of human nature buried until now, revealed only through the diverse technologies of the participatory internet. Rather than embrace this view, Inhuman Networks: Social Media and the Archaeology of Connection argues that the human nature revealed by social media imagines network technology and data as models for behavior online. Covering a wide range of historical and interdisciplinary subjects, Grant Bollmer examines the emergence of "the network" as a model for relation in the 1700s and 1800s and follows it through marginal, often forgotten articulations of technology, biology, economics, and the social. From this history, Bollmer examines contemporary controversies surrounding social media, extending out to the influence of network models on issues of critical theory, politics, popular science, and neoliberalism. By moving through the past and present of network media, Inhuman Networks demonstrates how contemporary network culture unintentionally repeats debates over the limits of Western modernity to provide an idealized future where "the human" is interchangeable with abstract, flowing data connected through well-managed, distributed networks. "--

Abstract
One of the most notable challenges to emerge from the materialist turn in media studies is the rejection of the 'active audience' paradigm of British cultural studies. And yet, in spite of the increasing attention to materiality, many of the problems associated with the split between German media studies traditions and those derived from cultural studies persist today. While no longer concerned with representation, privilege is nonetheless often granted to the material agency of 'real people' as that which shapes and determines the materiality of technology. This article is primarily a theoretical and methodological reflection on how materiality challenges - but sometimes relies on - long standing and often veiled traditions from cultural studies, especially as they move out of academic discussion and into the popular imaginary of social media and its 'usergenerated content.' I focus on some deliberate attempts at excluding materiality found in cultural studies' history, arguing that an emphasis on the agency of 'real people' can only happen through the deliberate erasure of the materiality of technology. Drawing on Ien Ang's Desperately Seeking the Audience (1991), which argued that television 'audiences' must themselves be understood as produced in relation to the demands and interests of broadcasting institutions, I suggest that digital media 'audiences' are produced in relationship to the infrastructural power of servers, algorithms, and software. This demonstrates that any attempt to identify 'human agency' must also look at how this agency is co-produced with and by technological materiality.

"Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the Corpocene: a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"--a raw material for brands to use--with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life"--