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This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

AbstractCustomer‐centric strategy firms need to focus on forward‐looking indicators and ensure a synergistic relationship between decision rights, performance measurement, and reward systems.

AbstractResearch IssueIn this commentary, we sought to highlight research opportunities in terms of how governance mechanisms, accounting regulation, and corporate disclosure were affected by Covid‐19 (C19) and shaped the economic landscape in the post‐C19 period.Research InsightsThe outbreak of the C19 triggered significant researchers' interests in the fields of business and economics for two main reasons: first, to the economic and social consequences of the crisis, and the impact of various policy interventions enacted by governments and supra‐national institutions worldwide and, second, the availability of microdata on the spread of the pandemic and vaccines, complemented economic and financial data to assess the effects of policy interventions in curtailing the crisis.Theoretical/Academic ImplicationsWe envision two potential avenues for further study: first, research on the impact of C19 and policy interventions in areas of interest, and, second, using the C19 disruption as a "laboratory" to unravel research questions on how various characteristics of firms, governments, and regulatory bodies affect the response to systemic crises, assuming that pre‐existing characteristics are not related to the crisis event.Policy ImplicationsRelevant and rigorous research on the effects of C19 and the policy interventions is likely to be informative to governments, financial regulators, and supra‐national institutions facing future instances of systemic crisis.