The communicative nature of power ; Коммуникативная природа власти. ; Комунікативна природа влади
The phenomenon of power plays an important role, in the life of any society and therefore the study of power problem will remain relevant as long as there is human society.Despite the wide interest in the problems of power, most research is conducted in the line of political power, not the phenomenon of power as such. But in the contemporary socio-cultural situation there is greatly increased attention to such social phenomenon as communication, which is the object of analysis at different levels and in different contexts. Hence the urgency is the study of the role of communication in the exercise of power, its communicative nature.The purpose of this article – to reveal the communicative nature of power and show the crucial role of communication in the implementation of power relations.The analysis clearly showed the phenomenon of power and multifunctional multiplicity of this phenomenon. It is activated in the context of social interactions where one of the subjects has the ability to influence the other, thus overcoming possible resistance on who it affects. As a result, power is qualified as advantage over someone.The government may manifest itself as direct violence or as a hidden coercion, or as effects on the mind and will of the people through persuasion. The Authority subject of is a kind of fire resistance of power according to its own logic, which is possible only by mastering the resources of a culture.The condition for the success and sustainability of power is a voluntary, conscious desire of people to obey. If the category constraint is seen as a negative form of aman, for the result achieved by the suppression of the will of others, the conviction is recognized as a meaningful, reasonable and positive act, as the impact on a human free will, and the will to power is realized through persuasion.Since the basis of any power relations is communication, interaction, communication in a particular subject of power and its object, it is necessary to pay special attention to the language as an instrument of power and explore the basis, which makes it an important instrument of power. It can actually facilitate the implementation of government at different levels of its operation. Wanting to make a person do something, often use sophisticated language technique save of ten used.The dynamics of social processes and social changes of the XXI century. actualizes the need to research the role of communication in the implementation of the public, including government, relations with the aim of improving means of implementation of all forms of power in the modern society. articular attention must be drawn to in our opinion, the need to study the role and techniques of making sure the impact of using logical and rational, psychological and linguistic techniques in order to use the most effective forms of communication and procedures in all areas of public life where the relations of power exist. ; В современной социокультурной ситуации особую актуальность приобретает исследование роли коммуникации в реализации власти. Цель статьи – проанализировать коммуникативную природу власти и роль коммуникации в реализации властных отношений. Успешная коммуникация власти может обеспечиваться убеждением, важную роль в котором играет речь. ; В сучасній соціокультурній ситуації особливої актуальності набуває дослідження ролі комунікації у реалізації влади. Мета статті – проаналізувати комунікативну природу влади та роль комунікації у реалізації владних відносин. Успішна комунікація влади може забезпечуватися переконанням, важливу роль у якому відіграє мова.