NATIONAL TOURISM ORGANISATIONS (NTOS) IN OECD COUNTRIES AND PARTNER ECONOMIES
In: Folia Turistica, Band 61, S. 177-198
ISSN: 0867-3888
This study is of overview and informative nature and is focused on presenting National Tourism Organisations (NTOs), i.e. entities mainly responsible for tourism marketing policies implemented by individual countries. In the article, solutions are offered, which are practiced in 50 countries, i.e., 38 OECD member countries and 12 so-called partner economies (countries) of the organisation. Most of the information (concerning the 50 countries) comes from the OECD Tourism Trends and Policies 2022 report [OECD 2022], released on November 30, 2022. At the same time, other studies, including scholarly ones, were used. The study is not aimed at determining or analysing the effectiveness or efficiency of activities implemented by individual National Tourism Organisations. As mentioned, the primary objective is limited to presenting the adopted solutions in the studied countries.