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"This is an ideal resource for Postgraduate Students and Researchers in the Sociology and Geography of Financial Markets, Consumer Culture, Family Sociology, and Economics (social economy of households)"--Provided by publisher

AbstractOver 80 percent of North Americans regularly eat in the car, yet neither mobility literature nor expanding discussions of food cultures focus on the practice. Two studies shed light on eating in the car. First, North American's distinct, dynamic, and embedded mobile food infrastructure is outlined via discussion of noteworthy innovations - from the 19thcentury dining car to the 21stcentury drive thru - that food entrepreneurs constructed to facilitate eating on the go. Second, four exploratory focus groups investigate the meanings and practices drivers associate with eating in the car. Together findings suggest that eating in the car is compromised by the demands of accelerating modernity. Framing eating in the car as simply another facet of an obesity crisis, as culinary preference, or personal choice and responsibility limits full understanding of the cultural anxieties, environmental and health risks surrounding this widespread food practice.

Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index