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While there have been debates within gender studies on the gendering of the body and of the gendered nature of clothing, this paper shows that multimodality, with its attention to the finer details of communication, can provide a way to help us to think more carefully about how fashion communicates ideas and identities through textile affordances such as form, texture, weight, durability, colour, etc. Taking Hijab fashion in Egypt as a case in point, a multimodal approach is able to reveal how Muslim women use clothing to communicate a number of different discourses simultaneously. These include modesty, religious identity and tradition, on the one hand, and freedom, confidence and modernity, on the other. This analysis allows us both to problematize the monolithic representations of Islamic clothing usually found in Western media, and also to think more carefully about the ways in which clothing both constrains and enables women's agency.

Twitter : Global perspectives, civic culture and moral affect / Gwen Bouvier and Innocent Chiluwa, Maynooth University, Maynooth, Ireland and Others -- Twitter applications and types of relevant users / Fabián Riquelme, Escuela de Ingeniería Civil Informática, Universidad de Valparaíso, Chile and Centro de Investigación y Desarrollo en Ingeniería en Salud, Universidad de Valparaíso, Chile -- Identity-based emotional expressions and practices on twitter : Triangulating multiple contexts of breaking events and mundane communication / Xi Cui, Department of Communication, College of Charleston, Charleston, South Carolina, US.

Understanding the potential of Twitter for political activism / Gwen Bouvier and Le Cheng, Maynooth University, Maynooth, Ireland, and others -- The "premotion" of political discourse on Twitter : Promotional and emotional strategies of communicating and campaigning / Pietro Luigi Iaia, Department of Humanities, University of Salento, Lecce, Italy -- Digital Trump and conflict : A multi-method analysis / Tedla Desta, Edward M. Kennedy Institute, Maynooth University, Ireland).

Gendered identities are communicated in places as frequent and ordinary as food packaging, becoming mundane features of everyday life as they sit on supermarket shelves, in cupboards and on office desks. Multimodal critical discourse analysis (MCDA) allows us to investigate how such identities are buried in packaging in relation to health and fitness. Despite observed broader changes in gendered representations of the body in advertising, in particular relating to the arrival of 'power femininity', the products analysed in this article are found to carry fairly traditional and prototypical gender representations, and products marketed at both men and women highlight the need for more precise body management. For women, however, this precision is related to managing the demands of everyday life, packaged as a moral imperative to be healthy, responsible and successful.

1. Communication in the age of Twitter: The nature of online deliberation -- 2. Going "rogue": discourses of American identity and resistance on Twitter -- 3. Political candidates' discussions on Twitter during election season: A network approach -- 4. #PeoplesVoteMarch or #LosersVoteMarch? Tracing the collective identity of a post-Brexit referendum movement on Twitter -- 5. Civic debate and self-care: Black women's community care online -- 6. The voices of Twitter: A critical discourse analysis of racial discourses on Twitter following the Alt-right march on Charlottesville, Virginia -- 7. Covert hate speech: White Nationalists and dog whistle communication on Twitter -- 8. Patterns of emotional tweets: The case of Brexit after the referendum results -- 9. An exploratory mixed-method analysis of interpersonal argument on Twitter -- 10. Bros before Donald Trump: Resistance and replication in the #BROTUS memes after the 2016 election -- 11. #FamilyTravelHacks: Humor and political commentary in hashtag hijacking -- 12. Women in horror, social activism and Twitter: Asia Argento, Anna Biller, and the Soska Sisters -- 13. Afterword: Twitter and the democratization of politics.

"Do you want to study influencers? Opinions and comments on a collection of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science based degrees"--