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This book provides an invaluable overview of contemporary sports journalism across all media forms. It situates sports journalism within the broader historical, economic, technological and cultural contexts and examines the commercialisation of sport and the impact this is having on sports journalism

Abstract
In retrospect it is easy to identify digital technology and the disruptive nature of the Internet as two key factors shaping the broader screen landscape over the last decade or so, but how did organizations deal with that process at the time? This article examines the role that digitization and its wider ramification across the UK film industry's patterns of distribution and exhibition played in both the strategic thinking and the operational practice of the UK Film Council (UKFC) during its lifetime (2000–2011). It draws on interviews with key policy shapers and asks whether the UKFC was too slow to identify the transformative impact that digital would have on all areas of the film industry. By focusing on the origins and implementation of the Digital Screen Network, this article examines the impact of this programme on the UK film industry. It also offers insight into the organizational challenges of shaping digital film policy in an international industry.

The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture.Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy

Praise for the first edition: 'An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of 20th-century popular culture. 'European Journal of Communication (2000) 'Excellent, well written and informative… of interest and use to a wider constituency. 'Times Higher Education Supplement (May 2000) The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy

Over two decades ago, Barbie Zelizer argued that journalists should be approached as an "interpretive community" in order to understand the processes through which journalists generate shared meanings around major political events. This article refocuses Zelizer's concept in order to analyse the consequences of rapid technological transformation, fraught industry conditions, and disparate audience formations in the context of contemporary news media and journalism. Focusing on the challenges faced by professional sport journalists, we invoke the concept of "community of practice" to make sense of this fluid and commercially volatile context, using it to analyse empirically the experiences of journalists in Australia and Scotland. Informed by the interrelationship that exists between formats of news and the practices that produce it, this paper presents evidence drawn from in-depth semi-structured interviews with journalists, editors, news presenters and commentators who specialise in and/or work across newspapers, radio, television, online and mobile media. Understood as a community of practice, sport journalists are shown to be under pressure because of mutually reinforcing changes in mobile and digital media technologies, journalistic routines and institutional relations.

This article examines the ways that the media, and television in particular, represent a particular aspect of the business landscape: entrepreneurship. It looks at the extent to which a more entrepreneurial television industry in the United Kingdom has extended the scale and scope of
the range of representations relating to entrepreneurship on the small screen. This research also tries to capture whether such representations are helping to create a climate of opinion within which ideas about entrepreneurial activity are becoming increasingly legitimised and indeed normalised
within society. Is this process an example of television reacting to broader cultural, economic and political shifts in society? Or does it tell us more about television's fixation with evolving forms and formats in an increasingly commercial digital environment?

This article examines the way aspects of Portugal and Portuguese culture and society are talked about in and around the media coverage of a major international sporting event. It focuses on how things other than sport get talked about against the backdrop of a major international sporting and media event, and how these discourses connect with wider political, economic and cultural frames of reference. The research draws from newspaper coverage of Euro 2004 in the Portuguese and British newspaper markets. It examines the distinctive news sports agendas in both countries and shows how there is a growing distinction between the more European style of sports journalism in the British broadsheet/compact market and that of the tabloid newspapers in this country. It also outlines the differing versions of Portugal presented to the world from within two differing European newspaper markets.

Cover -- Title -- Contents -- Copyright -- TIC Editorial -- TIC Mobile Communication and the Sports Industry: The Case of 3G -- TIC Sport Broadcasting: How to Maximize the Rating Figures -- TIC The Fame Game: The Peculiarities of Sports Image Rights in the United Kingdom -- TIC Sport on Commercial Norwegian Radio 1988 to 2003 -- TIC Tackling the Directive: Television Without Frontiers, Transnational Broadcasting, and Irish Soccer.

Purpose. The purpose of this investigation was to determine the relationship between predicted cardiorespiratory fitness (predicted VO2max) and diagnosed chronic disease. Design. A stratified random sample of individuals was surveyed. Setting. Large Health Maintenance Organization (HMO) in the upper Midwest. Subjects. HMO members (N = 8000), age 40 and over, with none, one, or two or more of the following diagnosed chronic conditions: hypertension, diabetes, dyslipidemia, and heart disease. Measures. Predicted VO2max was estimated for those respondents who completed the survey providing all critical data elements (n = 4121; representing 51.5% of total sample). Predicted VO2max was compared across chronic conditions using analysis of variance. The proportion of subjects across fitness quintiles by number of chronic conditions was tested using the χ2 test. Results. Subjects without chronic conditions showed higher predicted VO2max values (29.8 ± 7.7 ml/kg/min) than those with one (25.9 ± 7.8 ml/kg/min) or two or more conditions (25.7 ±7.9 ml/kg/min) (p < .0001). Subjects with diabetes, hypertension, and heart disease reported lower predicted VO2max than their healthier counterparts (p < .0001), but this was not the case for dyslipidemia subjects (27.6 ± 7.6 vs. 27.4 ± 8.2 ml/kg/min, respectively; p < .58). A larger proportion of diseased subjects was in the lowest fitness quintile for diabetes, hypertension, and heart disease, but not for dyslipidemia. Conclusions. As a group, chronic disease patients appear to have lower levels of physical fitness than subjects without chronic disease. Physical fitness improvement in diseased populations should be supported in the clinical setting.