Suchergebnisse

Ciljevi rada su utvrditi dimenzije i analizirati stupanj razvoja društveno odgovornog marketinga (DOM-a) malih i srednjih poduzeća (MSP-a) u Hrvatskoj te ispitati čimbenike koji utječu na vlasnike/menadžere MSP-a prilikom primjene DOM-a. Primijenjeno je kvalitativno istraživanje putem dubinskih intervjua (n=16), analize bilješki s terena, internetskih stranica poduzeća te izvješća poduzeća vezanim uz DOM. Rezultati istraživanja su pokazali kako su vlasnici/menadžeri MSP-a u RH većinom upoznati s pojmom i definicijom DOM-a, ali kako je primjena takvog poslovanja još u začecima. DOM-a je u najvećoj mjeri usmjeren prema potrošačima, zaposlenicima i lokalnoj zajednici, dok se ostale interesno-utjecajne skupine (dobavljači, konkurencija, okoliš, vladine organizacije i mediji) spominju tek od strane nekoliko ispitanika. MSP-a se međusobno razlikuju prema stupnju razvoja društveno odgovornog marketinga i dijele se u tri skupine: poduzeća koja minimalno odgovaraju principima DOM-a, poduzeća koja imaju poseban tim unutar svoje organizacije zadužen za smišljanje i provedbu takvih aktivnosti te poduzeća koja su svoje djelovanje utemeljila na principima održivosti i slijede ih u svakoj svojoj odluci i akciji.

This paper examines similarities and differences between direct and mediated political candidates' communication during electoral campaigns, and answers the question: How, if at all, do candidates' techniques of impression management differ in their direct and mediated communication. The study is based on content analysis of major daily newspapers, and statements published by candidates in the 2014/2015 Croatian presidential elections on their official Facebook and Twitter accounts. The results show that candidates did not use social media to portray their personal side, humanise their image and create their image of a leader through references to their skills and qualities. Rather, this research shows that in spite of the growing importance of social media, and the willingness and skill of the politicians in employing social media, traditional media, such as newspapers, remain indispensable for providing information about political issues to citizens in this new democracy during presidential elections.

U radu se istražuje koriste li i na koji način predsjednički kandidati društvene mreže kako bi demokratizirali politiku i političko predstavljanje. Studija prikazuje rezultate analize sadržaja izjava koje su predsjednički kandidati objavili na svojim službenim profilima na Facebooku i korisničkim računima na Twitteru tijekom izborne kampanje u Republici Hrvatskoj 2014./2015. Rezultati otkrivaju da kandidati nisu koristili društvene mreže kako bi dosegli i uključili potencijalne birače, niti su ih koristili kako bi s biračima ostvarili jaču emotivnu vezu. Propuštajući ovu priliku, propustili su i mogućnost privlačenja nezadovoljnih i razočaranih birača na birališta, čime se mogao povećati i legitimitet demokratskog procesa. ; This paper examines the ways in which presidential candidates utilise social media as a tool in their election campaigns in order to democratise politics and political representation. The study is based on a content analysis of statements published on the official Facebook and Twitter pages of candidates in the 2014/2015 Croatian presidential elections. The results show that candidates did not use social media to reach, engage and form stronger bonds with potential voters. By failing to do so, they have missed an opportunity to bring disenchanted voters back into the political arena and potentially increase the legitimacy of the democratic processes.

International audience ; Abstract The carbon and land footprint of 26 certified food products – geographical indications and organic products and their conventional references are assessed. This assessment goes beyond existing literature by (1) designing a calculation method fit for the comparison between certified food and conventional production, (2) using the same calculation method and parameters for 52 products – 26 Food Quality Schemes and their reference products – to allow for a meaningful comparison, (3) transparently documenting this calculation method and opening access to the detailed results and the underlying data, and (4) providing the first assessment of the carbon and land footprint of geographical indications. The method used is Life Cycle Assessment, largely relying on the Cool Farm Tool for the impact assessment. The most common indicator of climate impact, the carbon footprint expressed per ton of product, is not significantly different between certified foods and their reference products. The only exception to this pattern are vegetal organic products, whose carbon footprint is 16% lower. This is because the decrease in greenhouse gas emissions from the absence of mineral fertilizers is never fully offset by the associated lower yield. The climate impact of certified food per hectare is however 26% than their reference and their land footprint is logically 24% higher. Technical specifications directly or indirectly inducing a lower use of mineral fertilizers are a key driver of this pattern. So is yield, which depends both on terroir and farming practices. Overall, this assessment reinforces the quality policy of the European Union: promoting certified food is not inconsistent with mitigating climate change.

International audience ; Abstract The carbon and land footprint of 26 certified food products – geographical indications and organic products and their conventional references are assessed. This assessment goes beyond existing literature by (1) designing a calculation method fit for the comparison between certified food and conventional production, (2) using the same calculation method and parameters for 52 products – 26 Food Quality Schemes and their reference products – to allow for a meaningful comparison, (3) transparently documenting this calculation method and opening access to the detailed results and the underlying data, and (4) providing the first assessment of the carbon and land footprint of geographical indications. The method used is Life Cycle Assessment, largely relying on the Cool Farm Tool for the impact assessment. The most common indicator of climate impact, the carbon footprint expressed per ton of product, is not significantly different between certified foods and their reference products. The only exception to this pattern are vegetal organic products, whose carbon footprint is 16% lower. This is because the decrease in greenhouse gas emissions from the absence of mineral fertilizers is never fully offset by the associated lower yield. The climate impact of certified food per hectare is however 26% than their reference and their land footprint is logically 24% higher. Technical specifications directly or indirectly inducing a lower use of mineral fertilizers are a key driver of this pattern. So is yield, which depends both on terroir and farming practices. Overall, this assessment reinforces the quality policy of the European Union: promoting certified food is not inconsistent with mitigating climate change.

Abstract
The dataset Sustainability performance of certified and non-certified food (https://www.doi.org/10.15454/OP51SJ) contains 25 indicators of economic, environmental, and social performance, estimated for 27 certified food value chains and their 27 conventional reference products. The indicators are estimated at different levels of the value chain: farm level, processing level, and retail level. It also contains the raw data based on which the indicators are estimated, its source, and the completed spreadsheet calculators for the following indicators: carbon footprint and food miles. This article describes the common method and indicators used to collect data for the twenty-seven certified products and their conventional counterparts. It presents the assumptions and choices, the process of data collection, and the indicator estimation methods designed to assess the three sustainability dimensions within a reasonable time constraint. That is: three person-months for each food quality scheme and its non-certified reference product. Several prioritisations were set regarding data collection (indicator, variable, value chain level) together with a level of representativeness specific to each variable and product type (country and sector). Technical details on how relatively common variables (e.g., number of animals per hectare) are combined into indicators (e.g., carbon footprint) are provided in the full documentation of the dataset.