Suchergebnisse

Cover -- Title Page -- Dedication -- Copyright Information -- Table of Contents -- Chapter 1 Fueling Change -- Chapter 2 Our Air Affects Our Climate -- Chapter 3 Our Climate Affects Our Air -- Chapter 4 Improving Our Air Quality -- What You Can Do -- Climate Change Timeline -- Glossary -- Learn More about Air Quality -- Index -- Photo Acknowledgments -- Back Cover

Cover -- Half Title -- Series Page -- Title Page -- Copyright page -- Contents -- List of tables -- List of contributors -- Introduction: Unpacking Coke -- 1. Coke and The Coca-Cola Company -- 2. Coke and the Hilltop -- 3. Coke and the Super Bowl -- 4. Coke and the media -- 5. Coke and gender -- 6. Coke and the digital age -- 7. Coke and design -- 8. Coke and sustainability -- 9. Coke and the environment -- 10. Coke and the Cold War -- 11. Coke and America -- 12. Coke and the beach -- 13. Coke and the kids -- 14. Coke and health -- 15. Coke and the competitor -- Index.

Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda Brennan -- American advertising and the politics of consumption / Jean M. Grow -- Latin america and its influence on global creative advertising / Mensa Marta Torras -- Not an island : the symbiotic connection of the UK and global advertising industry / Matthew Hook -- Advertising in Western Europe : the influence of digital media and sustainability / Isidoro Arroyo-Almaraz and Lilia Ivana Mamic -- Advertising market in Central and Eastern Europe : case study of advertising market in Poland / Tomasz Domanski -- Advertising cultures and global influences in sub-Saharan Africa- Nigerian : South African and Kenyan Models / Rotimi Williams Olatunji -- Advertising in the Middle East & Western Asia : advertising culture and global influences / Reza semnani Jazani -- Indian advertising in the context of globalisation / Hari Sreekumar and Rohit Varman -- Advertising in Singapore : regional hub, global model / Peter Ling -- China : unique approaches to advertising in a globalising world / Julie Bilby and Sinha Kunal -- Australasian advertising and the world / Jackie Dickenson and Robert Crawford -- From global to social : digital communication and the future of globalisation & advertising / Robert Crawford, Linda Brennan, Dang Nguyen and Lukas Parker

"This book examines trust in a third dimension. It considers how building trust is different for managers developing "virtual" relationships. Questions answered include: To what extent can we inform the way: remote workers are managed; electronic commerce is used to sell products and services to unseen consumers; IT is relied on to interface with organizations, virtual or otherwise?"--Provided by publisher

Purpose
– This paper aims to offer an interrogation for the purposes of theoretical clarity, precision and validity. Family communication patterns (FCPs) about consumption is a commonly used measure in consumer socialisation. However, it has not been properly assessed for validity in marketing since it was developed in the 1970s. Previously developed and commonly used scales were used to examine communication styles and communication quality to test whether these older measures were still valid and applicable to the modern consumer context.


Design/methodology/approach
– Critique of extant measures suggested the need for a more precise and contemporary conceptualisation of family communication about consumption. A new conceptualisation was then empirically tested using a psychometric theory approach to scale development. By using a dyadic design, family communication between parents and young adult children in 180 families was examined.


Findings
– The early concepts are now outdated and do not readily translate into current language and family interaction styles. The terms "socio-" and "concept-orientation" no longer convey the essence of family communication. Contemporary families perceive "socio-oriented" communication as controlling and negative, while "concept-orientation" is seen as encouraging and positive. Thus, the dimensions are more purposefully labelled as encouraging and controlling family communication. A new typology of family communication styles (FCSs) was developed.


Originality/value
– A new, empirically tested, four-quadrant matrix of FCSs based on consumer socialisation theories is put forward. This includes four distinct communication styles within families, namely permissive (low encouraging and low controlling), prohibitive (low encouraging and high controlling), pluralistic (high encouraging and low controlling) and protective (high encouraging and high controlling) FCSs.

Purpose
– The purpose of this paper is to establish how consumer knowledge is transferred among family members in multi-generational families, based on the consumer socialisation theory. Understanding how consumers learn about consumption and are socialised as consumers is critical to developing marketing strategies throughout the family lifecycle. Central to current conceptions of consumer socialisation is the idea that individuals make decisions as outcomes of previous socialisation processes. However, socialisation takes place in the meso-level social setting and there is need to understand how these meso-systems interact when it comes to consumption.


Design/methodology/approach
– Using a social system design and dyadic analysis, the authors tested knowledge transfer and consumer socialisation agency in multi-generation families in Vietnam, yielding a sample size of 654 individuals and 218 families.


Findings
– The authors demonstrate the role of consumer socialisation agency on consumer knowledge transfer between people within families. The study illustrates that where knowledge is limited, family-related services and household products will be jointly considered within the family.


Research limitations/implications
– This study was undertaken within a single country setting, but the technique and findings have wider implications for collectivist family decision-making in other settings. The limitations of cross-sectional research are acknowledged; the method specifically overcomes issues with self-reported measures by collecting data from multiple people within the social system.


Practical implications
– Our findings suggest that consumer knowledge and learning is bi-directionally transferred through consumer socialisation agency. In complex new market situations, marketers can target the social system and ensure that knowledge will be transferred between members.


Originality/value
– Social system design and dyadic analysis have not previously been used to examine meso-level consumption settings. The results provide unique understanding of consumer learning in social settings.

PurposeThe purpose of this paper is to contribute to the body of knowledge associated with consumer socialisation. The authors investigate how children function as socialisation agents for their parents in influencing their purchase intentions of computer and high‐tech products – essentially the idea of the young educating the old.Design/methodology/approachA review of the extant literature relating to consumer socialisation, social power and knowledge about computer related and small high‐tech products yielded meaningful hypotheses. A structured survey which was required to be completed by dyads (i.e. children and parents) was mailed to Australian families in the state of Victoria. Data obtained from 180 usable responses from the dyads were analysed to test the hypotheses.FindingsChildren are seen to possess expert power over their parents with regards to computer related and small high‐tech products; which make them an important agent of secondary socialisation for their parents. Men are perceived as being more knowledgeable than women, a phenomenon which leads mothers to be more inclined to seek their children's (son's in particular) advice.Research limitations/implicationsThis study implies that when children are seen as experts by their parents, they become important agents of secondary socialisation. However, this only relates to the consumption of the product categories studied here. Future research needs to include other product categories in order to assess the validity of the measures.Practical implicationsMarketers of computer related and small high‐tech products can benefit from the findings when promoting these products to children and parents.Originality/valueThis research study is unique in Australia and possibly globally.

PurposeThis paper sets out to present an innovative model for managing stakeholder relationships in the networked society.Design/methodology/approachIn the proposed network model, socially‐responsible investment organizations (SRIOs) collaborate with corporations to enhance the flow of information through the network, providing a key focal point and filter for information to and from the various stakeholders of the corporation.FindingsIllustrations show SRIOs becoming a catalyst towards best practices, emphasizing strategic options, monitoring functions, benchmarking peer firms, and providing stronger linkages to the global environment.Research limitations/implicationsThe model is illustrated with anecdotal evidence.Practical implicationsUtilizing SRIOs as intermediaries in the relationship between businesses and their multiple stakeholders is attractive because SRIOs possess the capabilities and skills of experts and matchmakers. The implications of increased access to information and greater valuation of corporate social responsibility are projected as a result of the SRIOs' role as expert, driving greater accountability with increased access to information. It is also seen as a direct result of the SRIOs' role as matchmaker, providing more explicit valuation of corporate social responsibility.Originality/valueIn the global economy, the concept of "managing stakeholders" may be an anachronism. As the importance of corporate social responsibility grows, efforts to address corporations' social responsibilities are increasingly challenged by: the complexity of globalization; the immediacy of digital networks; and the blurring of organizational boundaries.

Marketers in China have long used the government's system of city tiers as a de facto segmentation tool. Previous research shows that this has led to assumptions on the part of advertisers about differing levels of conservatism and uncertainty avoidance between city tiers. This in turn has resulted in advertisers' reluctance to invest in creative advertising, particularly when it is directed at consumers in low tier Chinese cities. This paper investigates potential differences in consumer response to advertising creativity between high (Tier 1–2) and low (Tier 5–6) Chinese cities; the moderating effect of uncertainty avoidance on Chinese consumer processing of creative ads; and the efficacy of tiers as a means of segmenting the complex Chinese marketplace. Findings reveal that regardless of tier, Chinese consumers respond positively to advertising that engages their emotions. Additionally, while Chinese consumers rank high in uncertainty avoidance, this does not moderate their response to creative ads.