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"The Ambassador has been described as 'probably the most daring and enterprising trade magazine ever conceived'. With the motto 'Export or Die!', the magazine was renowned for its innovative design and adventurous editorial approach in promoting British manufacturing in the post-war period. This book takes a detailed look at the background and impact of The Ambassador. The magazine was driven by the vision of its founder Hans Juda and his wife, Elsbeth, who was responsible for much of the magazine's striking photography. Focusing on the perceived strengths of British industry, they set up ambitious photo shoots to showcase the latest couture fashions by the likes of Charles Creed and Victor Stiebel. The magazine promoted fine art as an inspiration for design, and commissioned artists such as John Piper and Henry Moore for their covers." -- Book jacket

This essay examines the emergence of the Neo–Edwardian look in postwar London. It traces a network of styles which took their meanings from the immediate environment and from broader social, economic and cultural trends, and suggests that the arising connections between place, class and gender identities provided an important precedent for the reinvention of London as a centre of fashion innovation in the 1960s. Utilising contemporary sociological accounts and the content of trade periodicals, this reading challenges some of the more reactionary interpretations of Neo–Edwardianism which have dominated the established literature and refocuses the attention of the fashion historian on the sartorial activities of young men.

Urban modernity and urban orders: From Paris to Shanghai : the changing geographies of fashion's world cities / David Gilbert. Urbane fashion / Elizabeth Wilson -- Styles and representations: Paris, Capitale de la Mode : representing the fashion city in the media / Agnès Rocamora. Placing Tokyo on the fashion map : from catwalk to streetstyle / Yuniya Kawamura. Curating the fashion city : New York style at the V & A / Sonnet Stanfill. New stars, new fashions and their female audience : cinema, consumption and cities 1953-1966 / Pamela Church Gibson -- Re-fabricating the urban order: How New York stole modern fashion / Norma Rantisi. Milan : The city of Prêt-à-Porter in a world of fast fashion / Simona Segre Reinach. Mapping Moscow fashion : spaces and spectacles of consumption / Olga Vainshtein. Shaping the shopping city : master plans and pipe dreams in London's West End 1945-1979 / Bronwen Edwards -- Fashion cities and transnational networks: La Mode Dakaroise : elegance, transnationalism and an African fashion capital / Hudita Nura Mustafa. Far out and way in : London as fashion cosmopolis 1945-1979 / Sonia Ashmore. Fabrications of India : transnational fashion networks / Claire Dwyer -- Sewing machines and dream machines: Los Angeles and San Francisco : the case of the blue jean Leslie W. Rabine and Susan Kaiser.

Although it has long been recognized that gay people appear to have a special relationship with fashion and style, this will be the first book to look at the history of fashion through a queer lens and to explore the "gayness" or "queerness" of fashion. The book will explore the importance of gay men as fashion designers from the 1930s to the present, including the contributions to fashion history of gay designers such as Christian Dior, Yves Saint Laurent, and Alexander McQueen. Bisexual and lesbian designers and other fashion professionals will also be considered. In addition, the book will document the creativity and resistance to oppression expressed by LGBTQ (lesbian-gay-bisexual-transgender-queer) sub-cultural styles, which have often transgressed sex and gender norms. Finally, the book will explore the influence of a queer sensibility, queer aesthetic(s), and queer sub-cultural styles on fashion over the past century.