Suchergebnisse

Cover -- Series Page -- Title Page -- Copyright -- Dedication -- Preface -- Connect -- Acknowledgments -- Contents in Brief -- Contents -- Part 1: Basic Concepts -- Chapter 1: Introduction -- Managerial Economics and Organizational Architecture -- Organizational Architecture -- Economic Analysis -- Economic Darwinism -- Survival of the Fittest -- Economic Darwinism and Benchmarking -- Purpose of the Book -- Our Approach to Organizations -- Chapter 2: Economists' View of Behavior -- Economic Behavior: An Overview -- Economic Choice -- Marginal Analysis -- Opportunity Costs -- Creativity of Individuals -- Graphical Tools -- Individual Objectives -- Indifference Curves -- Opportunities and Constraints -- Individual Choice -- Changes in Choice -- Motivating Honesty at Wells Fargo -- Managerial Implications -- Alternative Models of Behavior -- Only-Money-Matters Model -- Happy-Is-Productive Model -- Good-Citizen Model -- Product-of-the-Environment Model -- Which Model Should Managers Use? -- Behavioral Economics -- Decision Making under Uncertainty -- Expected Value -- Variability -- Risk Aversion -- Certainty Equivalent and Risk Premium -- Risk Aversion and Compensation -- Summary -- Appendix A: Consumer Choice -- Appendix B: Inter-Temporal Decisions and the Fisher Separation Theorem -- Chapter 3: Exchange and Markets -- Goals of Economic Systems -- Property Rights and Exchange in a Market Economy -- Dimensions of Property Rights -- Gains from Trade -- Basics of Supply and Demand -- The Price Mechanism -- Shifts in Curves versus Movements along Curves -- Using Supply and Demand Analysis for Qualitative Forecasts -- Linear Supply and Demand -- Supply and Demand-Extended Analysis -- Price versus Quantity Adjustments -- Short-Run versus Long-Run Effects -- Industry Cost Increases and Price Adjustments -- Prices as Social Coordinators.