Marketing management and administrative action
In: McGraw-Hill series in marketing
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In: McGraw-Hill series in marketing
In: The Wiley marketing series
In: Journalism quarterly, Band 44, Heft 2, S. 319-325
Goals of modern advertising education are misunderstood by most practitioners and other educators, resulting in a limited number of efiective programs and insufficient support from the advertising industry.
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 44, S. 319-325
ISSN: 0196-3031, 0022-5533
In: The annals of the American Academy of Political and Social Science, Band 258, Heft 1, S. 142-142
ISSN: 1552-3349
In: The annals of the American Academy of Political and Social Science, Band 232, Heft 1, S. 217-218
ISSN: 1552-3349
In: The annals of the American Academy of Political and Social Science, Band 218, Heft 1, S. 240-241
ISSN: 1552-3349
In: The Journal of social psychology, Band 10, Heft 1, S. 147-150
ISSN: 1940-1183
In: The Journal of social psychology, Band 8, Heft 3, S. 347-353
ISSN: 1940-1183
In: The Journal of social psychology, Band 14, Heft 2, S. 375-387
ISSN: 1940-1183
In: The Journal of social psychology, Band 13, Heft 2, S. 351-384
ISSN: 1940-1183
In: The public opinion quarterly: POQ, Band 3, Heft 3, S. 449
ISSN: 1537-5331