When Things Go Wrong: Account Strategy Following a Corporate Crisis Event
In: Corporate reputation review, Band 15, Heft 1, S. 35-51
ISSN: 1479-1889
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In: Corporate reputation review, Band 15, Heft 1, S. 35-51
ISSN: 1479-1889
In: Journal of service research, Band 12, Heft 2, S. 138-155
ISSN: 1552-7379
When consumers have to wait, the service delivery process is frequently compromised. The literature suggests that reducing waiting time is beneficial, but for service firms faced with scarce resources this is not always an option. As an alternative strategy, this study identifies and tests the mitigating effects of three factors that moderate the waiting time—anger and waiting time—regret relationships. Results show that in four service industries, affective commitment, perceived justice, and physical environment quality affect negative evaluations of a service experience and attenuate the effects of waiting time on both anger and regret. The authors discuss implications for researchers and service marketers in light of the results.