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Abstract
The December 2018 adult content ban instituted by the social media and microblogging site Tumblr had far-reaching effects. The ban cost the platform its user base, and its economic value plummeted. Purchased by the media conglomerate Verizon as part of a $4.8 billion acquisition of Yahoo's internet business in 2017, Tumblr was sold in August 2019 for less than $3 million. This article reviews the factors that led to the adult content ban, including Verizon's plan to eliminate pornography to attract more advertisers to Tumblr, heightened concern about sexual harassment lawsuits in the wake of #MeToo and Time's Up, and the passage of two new federal laws, SESTA and FOSTA, aimed at combatting sex trafficking online. It analyzes the critical role that Tumblr played in connecting and supporting marginalized sexual communities, especially trans communities, and others whose livelihood depends on freedom of sexual speech, such as sex workers, and discusses the centrality of online communication to processes of sexual self-discovery and self-actualization. Corporate control of sexual speech, and pornography bans, which are increasing as platforms like Facebook institute ever-tighter community standards, pose a direct threat to queer individuals and limit the possibility for authentic, positive representation of trans bodies and trans sexuality.

This study analyzes the framing of third wave feminism to determine whether journalists are recycling stock frames commonly used to portray the women's movement of the 1970s. Using textual and content analyses, the author draws from more than ten years' worth of news stories to identify current framing patterns. The findings reveal that journalists have jettisoned some of the more negative frames, but still tend to depict third wave feminism in ways that distort its identity and purpose. The study reveals that the third wave is defined against the second wave in ways that disparage second wave actors and accomplishments, ultimately weakening feminism overall.

Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Introduction: Whitney Strub and Carolyn Bronstein -- Part I. Films -- 1. From Porno Chic to Porno Bleak: Representing the Urban Crisis in 1970s American Pornography -- 2. Re-Sexualizing Scrooge: Gender, Spectatorship, and the Subversion of Genre in Shaun Costello's the Passions of Carol -- 3. Desiring Desiree -- 4. Making Sense of Linda Lovelace -- Part II. Magazines/Print Culture -- 5. Mass-Market Pornography for Women: Bob Guccione's Viva Magazine and the New Woman of the 1970s -- 6. The Economic and Racial Politics of Selling a Transfeminine Fantasy in 1970s Niche and Pornographic Print Publications -- 7. "Think about That Special Man Who's on His Way Home to You": Conservative Women's Sexualization of Marriage in the 1970s -- 8. "Soft-Core Feminism"?: Playboy, Christie Hefner, and the Feminist Antipornography Movement -- Part III. Political Contexts of Pornography -- 9. "Handmaiden of the Pornographer," Champion of Free Speech: The American Civil Liberties Union and Sexual Expression in the 1970s and 1980s -- 10. Feminism Meets Fisting: Antipornography, Sadomasochism, and the Politics of Sex -- 11. Suppressing the Revolt of the Perverts: Gay Activist Filmmaking and the Child Pornography Panic of the Late 1970s -- Part IV. Preserving Pornography: History, Memory, Legacy -- 12. Bridging the Gap: Adult Video News and the "Long 1970s" -- 13. Historical Fantasies: 1970s Gay Male Pornography in the Archives -- Afterword. Fading Flesh: Personal Reflections on the Quest to Preserve Hardcore Cinema -- Notes on Contributors -- Index -- Back Cover

"For many Americans, the emergence of a "porno chic" culture provided an opportunity to embrace the sexual revolution by attending a film like Deep Throat (1972) or leafing through an erotic magazine like Penthouse. By the 1980s, this pornographic moment was beaten back by the rise of Reagan-era political conservatism and feminist anti-pornography sentiment. This volume places pornography at the heart of the 1970s American experience, exploring lesser-known forms of pornography from the decade, such as a new, vibrant gay porn genre; transsexual/female impersonator magazines; and pornography for new users, including women and conservative Christians. The collection also explores the rise of a culture of porn film auteurs and stars as well as the transition from film to video. As the corpus of adult ephemera of the 1970s disintegrates, much of it never to be professionally restored and archived, these essays seek to document what pornography meant to its producers and consumers at a pivotal moment."

Much like other creative professions, the advertising industry and especially its creative departments have been host to a culture of discrimination and sexual harassment, with recent high-profile incidents leading to the formation of Time's Up/Advertising in 2018. These incidents have revived feminist consciousness-raising in new forms and old, inspiring new commitments to fighting sexism in agencies. This essay discusses the origins of Time's Up/Advertising and its initial actions, as well as the challenges the movement will face in its efforts to rid the advertising industry of misogyny. These problems must be solved if advertising aspires to remain a viable creative industry.

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.