How to Open & Operate a Financially Successful Specialty Retail & Gourmet Foods Shop
Intro -- Introduction -- Chapter 1: For Those Who Love Elderberries and Fine Cheese - Starting Your Own Gourmet Store -- Solidifying your vision -- Ways to Explore Your Passion -- What Do You Want Your Store to Be? -- Visuals -- Products -- Niche Markets -- Case Study: Rebecca Miller -- Limiting Your Offerings -- Size and Location -- Goal-Setting -- Creating Your Dream Store -- Chapter 2: Getting Down to Practicality - Launching Your Business -- Jump-Starting a Business -- Starting From Scratch -- Chapter 3: Making It Your Own - The Basics of Buying a Gourmet Shop -- Real Estate and Its Value -- The Value of Other Assets -- Goodwill -- Terms, Conditions and Price -- Initial Investment -- The Biggest Cost of All -- Strategies for Buying an Existing Gourmet Food Business -- Evaluating the Merchandise -- Cash Budgets -- Your Objectives -- Financing -- Borrowing Money -- How Your Loan Request Will Be Reviewed -- Closing the Sale -- Chapter 4: How to Get Support Without Being Hampered - Investing in a Franchise -- Definition of Franchising -- Advantages of Franchising -- Disadvantages of Franchising -- Franchise Financing -- Evaluating a Franchise Opportunity -- Chapter 5: Planning for Success - Writing a Business Plan -- Five Keys of Success -- What a Business Plan Includes -- A Sample Business Plan Outline -- Elements of a Business Plan -- Business Description -- Products/Services -- The Location -- Location = Customers -- The Marketing Plan -- Customer Demographic Research -- Competition -- What Will You Sell to Customers? -- Pricing -- Advertising and Public Relations -- The Management Plan -- The Financial Management Plan -- Operating Budget -- Business Plan Resources -- Chapter 6: Boots on the Ground - Pre-Opening Activities -- Governmental Laws, Regulations and Licenses -- City Business License -- Opening the Store's Bank Account.