Suchergebnisse

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

Introduction: Remaking Europe in the margins, Christopher S. Browning. Regional Perspectives: Regional security, the War on Terrorism and the dual enlargements, Clive Archer; Rafting Nilas: subjectivity, memory and the discursive patterns of the North, Frank Möller. The North And The Construction Of Europe: Lessons from the North for the EU's 'Near Abroad', Marius Vahl; Constitutionalising the European Union, constructing EU borders, Thomas Christiansen; Westphalian, imperial, neomedieval: the geopolitics of Europe and the role of the North, Christopher S. Browning. Russian Perspectives: Russia and the challenges of regional cooperation in Northern Europe, Alexander Sergounin; EU-Russian regional cooperation: logics of regionalisation and the challenge of the exception, Sergei Prozorov. Future Motors Of Regional Cooperation: Accounting for the role of cities in regional cooperation: the case of Europe's North, Pertti Joenniemi; The paradiplomacy of St. Petersburg, Stanislav Tkachenko; Transnational forces, states and international institutions: three perspectives on change in Baltic sea affairs, Carl-Einar Stålvant. Conclusion: Conclusion: Europe-making and the North after enlargement, Christopher S. Browning and Pertti Joenniemi; Index.

Originally published in 2005. This comprehensive volume examines the issue of Europe-making related to the post EU/NATO enlargement and the post 9/11 situation. Dual enlargement and the War on Terrorism are raising important questions for various actors in Europe, in particular what these developments will mean for the future of regional cooperation and the development of a regional subjectivity. Such concerns have been further compounded by America's distinction between 'New Europe' and 'Old Europe'. The volume analyzes at both policy and conceptual levels how the dual enlargement and the War on Terrorism will impact on regional cooperation in northern Europe. It examines how events in northern Europe have helped shape the nature of European space, borders and governance, including how the EU, the US and Russia have each highlighted northern Europe as a special case to be utilized and learnt from in dealing with problems elsewhere in Europe and globally. Presenting original articles, the volume will appeal to scholars of regional politics as well as security, international relations theory and geopolitics.

Recent years have seen an interesting development in practices and policies of nation branding. Alongside an emphasis in which nation branding programmes seek to activate desires of conspicuous consumption in consumers, or to use branded messages to attract investment, there has also been a growing emphasis placed on policy transfer as a part of nation branding strategies. To date, this shift towards the incorporation of policy transfer within nation branding practices had received only limited analysis. Questions that arise, therefore, include: why are countries increasingly shifting their nation branding programmes in this direction? What do they seek to gain by engaging in such exports? And should we take the ostensibly beneficent nature of such practices at face value? The aim of this working paper is therefore to consider what the shift to policy transfer may tell us about the developing politics of nation branding.

Following the attacks against the Paris offices of the satirical magazine Charlie Hebdo in January 2015 and the subsequent acts of political violence in Paris the following November, a number of memes spread swiftly across social media. Most notable of these were proclamations of "Je suis Charlie," "Je suis Paris," "Je suis en terrasse," and tricolorizing one's Facebook profile page. Although there are various ways by which this phenomenon might be explained, this article argues that, at least for some people, they seem to have operated as key mechanisms by which individuals/society sought to reestablish what Tillich calls "the courage to be," and which in more contemporary terminology might be labeled a sense of ontological security—the ability to go on in the face of what would otherwise be debilitating anxieties of existential dread. The article argues the memes did this through a number of mechanisms. These included establishing a sense of vicarious identification with the victims; embracing increased levels of danger and seeking to confront the question of mortality head on; reasserting a sense of community and home via the reinstantiation of everyday routines now ascribed with enhanced political and existential significance; and reaffirming a new civilizationally inflected self‐narrative.

Surprisingly, the emergent and increasingly popular phenomenon of nation branding has received only scant attention from International Relations scholars. While most analyses account for the phenomenon by emphasizing the perceived material benefits to be derived from establishing a positive national brand, this article provides an alternative perspective. It argues that nation-branding processes need to be understood as responding to the need of states and state leaders to enhance both their citizens and the nation's sense of ontological security and (self)-esteem. Moreover, this quest for self-esteem and ontological security is unfolding in the context of broader realignments occasioned by the advent of late modernity. While nation branding represents an understandable response to these developments, the article questions the strategy's overall efficacy by highlighting its implications for how national subjectivity is constituted, its notable disciplining elements and its potentially undemocratic implications. Adapted from the source document.