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Cet article étudie la manière dont la lutte contre les « discriminations ethno-raciales » se transforme en « promotion de la diversité » selon une approche sémio-politique. Nous envisageons « la diversité » comme une formule (Krieg-Planque, 2009) employée pour désigner tour à tour des politiques antidiscriminatoires, des mesures d'intégration des « minorités », l'« inclusion de l'altérité » ou encore la « gestion des différences 1 », en tant que leviers de performance. Nous observons que « la diversité » est prise dans une tension entre qualification valorisante des personnes racisées et disqualification de la notion de « race » en tant que support signifiant. Nous prenons pour exemple les discours institutionnels de l'organisation « Les Entreprises pour la Cité » – le réseau d'entreprises pionnier, porteur de la « Charte de la diversité 2 » – et nous montrons que l'instrumentalisation consensuelle dont « la diversité » fait l'objet rend la formule particulièrement dépolitisante.

This paper deals with a hybrid advertising campaign untitled Equals which promotes Accenture's "parity's part" of its "diversity" policies. In that institutional and promotional discourse, the objective is about attracting new talented people showing the corporation as a great place to work. Launched both as an external and internal communication campaign, the posters and their wording are the objects we analyze here. We deconstruct the way that pro-parity discourse is reproducing normative gendered binary, showing that declared egalitarian commitment is paradoxically conditioned to a prior equality. In that discourse, the consented efforts for a better equal treatment of women are related to their performance and their demonstration of skills – implicitly leading them to their own responsibilities on inequalities. Our analysis highlights that structural inequalities generating discriminations are not considered nor interrogated as such. Therefore, that campaign which presents the corporation's implication on more equality is paradoxically euphemistic and depoliticizing. ; Cet article s'intéresse à une campagne de communication hybride qui fait la promotion du «volet parité» la politique «diversité» de l'entreprise Accenture intitulée Equals. Son objectif, à la fois institutionnel et promotionnel, est d'attirer les talents en montrant l'entreprise énonciatrice comme un espace de travail où il fait bon travailler. Diffusés dans l'espace public comme en interne de l'organisation, les affiches et leurs messages sont les objets analysés ici. Notre analyse critique du discours de campagne montre la manière dont il reproduit une bicatégorisation genrée normative en soulignant que l'engagement égalitariste déclaré est conditionné à une égalité préalable. Il souligne que les efforts consentis par l'entreprise en vue d'un traitement plus égalitaire sont arrimés à la démonstration des compétences et des performances professionnelles des femmes. Cette posture discursive renvoie implicitement au fait que celles-ci sont elles-mêmes responsables des phénomènes inégalitaires qu'elles subissent dans le monde du travail. Les inégalités sources de discriminations ne sont ici ni montrées ni prises en compte. Ce discours de campagne qui présente l'implication de l'entreprise pour davantage d'égalité constitue dès lors, paradoxalement, un discours à caractère euphémique et aux effets dépolitisants.

International audience ; This article aims to report on the way «diversity's contemporary rhetoric» is considering the issue of social plurality and, doing so, reconfiguresthe ins and outs. Its recurrent uses in different sorts of public discourses (the one about «corporate social and environmental responsibility») allows us to examine «diversity» in terms of what that concept intends to focus on. Our analysis is a political one and is situated within the field of information and communication sciences insofar as it aims to approach the mediations of «diversity» as a social concept.Thus, our intention is to seize the contemporary social sayings about «diversity» and to characterize the concept within its discursive and visual existence. Conveyed by several institutional discourses via expressions such as «promote», «respect» or even «include diversity», this formulation seems ambiguous. It appears as a desire to gather the plurality of all «differences» and it aims to represent the plurality ofsociety while trying not to separate different members who compose it. It includes several themes which are, moreover, equivocal: it is used in heterogeneous contexts to talk about anti-discrimination, tolerance, parity, anti-homophobia, or anti-sexism, anti-racism, disability, secularism, etc. Nevertheless, all these evocations crystallize the idea of variety, plurality, dissimilarities, and non-identity between all. We willquestion discourses which aim to reflect an enchanted «diversity» as rhetorical content according to a semiotic approach to discursive forms and editorial formats. We will be focusing on grasping what epistemology of the plural the French «diversity's rhetoric» is dealing with. Wondering which kind of pluralities «diversity» is intended to represented, we will point out that it is a discursive modality supporting semantic positive themes such as «combating discrimination» and «promoting differences» and «otherness» and linked to a multicultural conception of society.Globally, we would like to show that ...

International audience ; This article aims to report on the way «diversity's contemporary rhetoric» is considering the issue of social plurality and, doing so, reconfiguresthe ins and outs. Its recurrent uses in different sorts of public discourses (the one about «corporate social and environmental responsibility») allows us to examine «diversity» in terms of what that concept intends to focus on. Our analysis is a political one and is situated within the field of information and communication sciences insofar as it aims to approach the mediations of «diversity» as a social concept.Thus, our intention is to seize the contemporary social sayings about «diversity» and to characterize the concept within its discursive and visual existence. Conveyed by several institutional discourses via expressions such as «promote», «respect» or even «include diversity», this formulation seems ambiguous. It appears as a desire to gather the plurality of all «differences» and it aims to represent the plurality ofsociety while trying not to separate different members who compose it. It includes several themes which are, moreover, equivocal: it is used in heterogeneous contexts to talk about anti-discrimination, tolerance, parity, anti-homophobia, or anti-sexism, anti-racism, disability, secularism, etc. Nevertheless, all these evocations crystallize the idea of variety, plurality, dissimilarities, and non-identity between all. We willquestion discourses which aim to reflect an enchanted «diversity» as rhetorical content according to a semiotic approach to discursive forms and editorial formats. We will be focusing on grasping what epistemology of the plural the French «diversity's rhetoric» is dealing with. Wondering which kind of pluralities «diversity» is intended to represented, we will point out that it is a discursive modality supporting semantic positive themes such as «combating discrimination» and «promoting differences» and «otherness» and linked to a multicultural conception of society.Globally, we would like to show that ...

BACKGROUND: French legislation about sedation in palliative medicine evolved in 2016 with the introduction of a right to deep and continuous sedation, maintained until death. The objective was to describe midazolam sedation at the COL (Centre Oscar Lambret [Oscar Lambret Center], French regional center for cancer control), in order to establish a current overview before the final legislative changes. METHODS: Descriptive, retrospective and single-center study, concerning major patients in palliative care hospitalized from 01/01/2014 to 12/31/2015, who had been sedated by midazolam. The proven sedations (explicitly named) and the probable sedations were distinguished. RESULTS: A total of 54 sedations were identified (48 proven, 6 probable). Refractory symptoms accounted for 48.1% of indications, complications with immediate risk of death 46.3%, existential suffering 5.6%. Titration was performed in 44.4% of cases. Sedation was continuous until death for 98.1% of the cases. Probable sedation had a higher failure rate than proven sedation. Significant differences existed for the palliative care unit compared to other units regarding information to the patient, their consent, anticipation, mention by correspondence and carrying out titrations. When patients had already been treated with midazolam, the induction doses, initial maintenance doses, and doses at the time of death were significantly higher. For those receiving opioids, the maintenance dose at the time of death was higher. No comparison found a difference in overall survival. CONCLUSIONS: After a sufficient follow-up has enabled teams to familiarize with this new legislation, reflection on sedation should be conducted to adapt to final recommendations.