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Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology. In so doing he provides a clear and valuable introduction into the theory and practice of microanalysis.Bull argues that microanalysis is both a distinctive methodology and a distinctive way of thinking about communication. He then focuse

Significant insights have been gained into how politicians interact with live audiences through the detailed microanalysis of video and audio recordings, especially of rhetorical techniques used by politicians to invite applause. The overall aim of this paper is to propose a new theoretical model of speaker-audience interaction in set-piece political speeches, based on the concept of dialogue between speaker and audience. Research is reviewed not only on applause, but also on other audience responses, such as laughter, cheering, chanting, and booing. Research is also reviewed on other factors besides rhetorical devices, in particular, delivery, speech content, and uninvited applause. Although these analyses are based primarily on British speeches, they also include recent studies of speeches delivered in both Japan and the USA. This cross-cultural perspective, it is proposed, provides significant insights into the role of political rhetoric in speaker-audience interaction, which may be usefully conceptualized in terms of broader cross-cultural differences between collectivist and individualist societies.

Significant insights have been gained into how politicians interact with live audiences through the detailed microanalysis of video and audio recordings, especially of rhetorical techniques used by politicians to invite applause. The overall aim of this paper is to propose a new theoretical model of speaker-audience interaction in set-piece political speeches, based on the concept of dialogue between speaker and audience. Research is reviewed not only on applause, but also on other audience responses, such as laughter, cheering, chanting, and booing. Research is also reviewed on other factors besides rhetorical devices, in particular, delivery, speech content, and uninvited applause. Although these analyses are based primarily on British speeches, they also include recent studies of speeches delivered in both Japan and the USA. This cross-cultural perspective, it is proposed, provides significant insights into the role of political rhetoric in speaker-audience interaction, which may be usefully conceptualized in terms of broader cross-cultural differences between collectivist and individualist societies. ; peerReviewed ; publishedVersion

Significant insights have been gained into how politicians interact with live audiences through the detailed microanalysis of video and audio recordings, especially of rhetorical techniques used by politicians to invite applause. The overall aim of this paper is to propose a new theoretical model of speaker-audience interaction in set-piece political speeches, based on the concept of dialogue between speaker and audience. Research is reviewed not only on applause, but also on other audience responses, such as laughter, cheering, chanting, and booing. Research is also reviewed on other factors besides rhetorical devices, in particular, delivery, speech content, and uninvited applause. Although these analyses are based primarily on British speeches, they also include recent studies of speeches delivered in both Japan and the USA. This cross-cultural perspective, it is proposed, provides significant insights into the role of political rhetoric in speaker-audience interaction, which may be usefully conceptualized in terms of broader cross-cultural differences between collectivist and individualist societies.

El microanálisis representa tanto una metodología como una manera distintiva de interpretar la comunicación. En este artículo se estudia su aplicación al análisis del discurso político en relación a tres conceptos claves: el modelo de destrezas sociales de la interacción social, la imagen y la labor de la imagen, y el papel del contexto social (especialmente géneros de comunicación). A través de las técnicas del microanálisis se pueden analizar las destrezas comunicativas de los políticos, en concreto sus capacidades para llevar a cabo una labor de la imagen efectiva en diferentes contextos sociales. ; Microanalysis represents both a distinctive methodology and a distinctive way of thinking about communication. Its application to the analysis of political discourse is discussed in relation to three key concepts: the social skills model of social interaction; face and facework; the role of social context (especially genres of communication). Through microanalytic techniques the communicative skills of politicians can be analysed, in particular their ability to perform effective facework in different social contexts.

Microanalysis represents both a distinctive methodology and a dis- tinctive way of thinking about communication. Its application to the analysis of political discourse is discussed in relation to three key concepts: the social skills model of social interaction; face and facework; the role of social context (especially genres of communication). Through microanalytic techniques the communicative skills of politicians can be analysed, in particular their ability to perform effective facework in different social contexts. ; El microanálisis representa tanto una metodología como una manera distintiva de interpretar la comunicación. En este artículo se estudia su aplicación al análisis del discurso político en relación a tres conceptos claves: el modelo de destrezas sociales de la interacción social, la imagen y la labor de la imagen, y el papel del contexto social (especialmente géneros de comunicación). A través de las técnicas del microanálisis se pueden analizar las destrezas comunicativas de los políticos, en concreto sus capacidades para llevar a cabo una labor de la imagen efectiva en diferentes contextos sociales.

The Psychology of Journalism explores the psychological processes involved in the production, delivery, and consumption of news. With contributions from an international team of scholars with backgrounds in both media and psychology, the chapters provide theoretical and empirical evidence drawn from research in key areas in psychology to better understand why and how journalists and audience alike select, attend, understand, and co-construct meaning from reported events.