Suchergebnisse

Sponsorship in sport is a rapidly growing part of the business
scene. Association with success or the right image can reap rich rewards
but there is also a danger of allowing enthusiasm for a sport run away
with your company′s money. Selecting a sponsorship target, choosing a
sport which provides an appropriate image for your company, and making
professional use of your sponsorship, are all vital to a successful
campaign.

Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies that culminated in their victory at the World Rally Championship