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ObjectivesThe objective of the study was to test predictions of loss aversion and risk aversion by analyzing contestant wagers in the game show Jeopardy!MethodsThe primary method employed in this article is ordinary least squares regression analysis but the mean wagers of contestants in various player subcategories and stages of the game are also analyzed.ResultsThe results support the core proposition of loss aversion in that the mean wagers of contestants who are behind in the game are greater than are the mean wagers of contestants who are ahead in the game. The results also indicate some differences in the behavior of men and women in risk taking and that contestants make use of frames of reference in making their wagers such as how far ahead or behind they are in points and how much "time" is left in the game at the time of their wager.ConclusionGiven the results of this article and a review of other relevant literature, the suggestion is made that future studies of loss aversion and risk aversion continue to explore complexity and variation in the context of decision making and that future research into possible differences by sex in risk aversion explore scenarios in which choices are grounded in other‐ or community‐oriented situations rather than scenarios centering only on individual gains.

The forces influencing pricing and selling decisions in African markets were analyzcd. The Kendall Coefficient of Concordance was used to determine the unanimity in ranking in pricing and selling objectives among vegetable vendors in markets in the Casamance region of Senegal. Price spreads and net revenues were examined to determine the level of competitiveness in the market. The study concluded that not all vendors were in agreement with rankings in pricing and selling objectives and that the ordering of selling and pricing objectives varied according to marketing agents. The level of returns received by vendors was an indication that there was an absence of market exploitation and the frec entrance and exit of marketing agents resulted in volatility in market structure.