Suchergebnisse

Can consumers be socially responsible? Can the interests of consumers, corporations, and the overall society be reconciled? Traditionally, sociologists have conceptualized consumerism as enhancing individual wellbeing at the expense of moral citizenship. Yet throughout US history, popular discourse has linked consumption to the social good. Business schools currently expound this belief in their 'principles of marketing' courses. Popular textbooks promote 'relationship management marketing' which teaches students to target their most profitable customers, develop life-long relationships with them, and promote the societal concerns that they care about. The textbooks maintain that corporations are well-equipped to address the societal concerns of profitable customers through the use of cause marketing, granted minimal government interference. We describe this worldview as 'neoliberal consumer citizenship' and discuss its implications for social theory and a democratic society.

This article aims to create a knowledge economy model to be applied in the state of Hidalgo, conducting an exhaustive investigation on the formation of a knowledge economy, as well as a comparative analysis between the state of Hidalgo and nine states more than the Mexican Republic with a certain criterion, in relation to the factors that delimit said economy. These factors are a series of variables taken from 2015: literacy, upper secondary and higher education, researchers, Innovation Stimuli Program (PEI), Mixed Fund associated with the state government (FOMIX), telephony, internet, computers, television, patents, industrial designs and utility models. To later use a method created by the World Bank, which is called Knowledge Assessment Methodology (KAM). ; Este articulo tiene como objetivo la creación de un modelo de economía del conocimiento para que sea aplicado en el estado de Hidalgo, realizando una exhaustiva investigación sobre la conformación de una economía del conocimiento, así como un análisis comparativo entre el estado de Hidalgo y nueve estados más de la república mexicana con un determinado criterio, en relación con los factores que delimitan dicha economía. Estos factores son una serie de variables tomadas del año 2015: alfabetismo, educación media superior y superior, investigadores, Programa de Estímulos a la Innovación (PEI), Fondo Mixto asociado al gobierno estatal (FOMIX), telefonía, internet, computadoras, televisión, patentes, diseños industriales y modelos de utilidad. Para posteriormente emplear un método usado por el Banco Mundial, el cual es denominado KAM por sus siglas en inglés, Knowledge Assessment Methodology.