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Dress, language, and communication -- Dress and social identity -- Style and styles between fashion and the grotesque -- Taste between common sense and received meaning -- Everyday models -- The face and the gaze -- Degree zero of fashion and the body : the model, the nude, and the doll -- Intertextual strategies and contemporary mythology -- Fashion and cinema -- Wearing black -- Mass fashion : the role of fashion in music -- Time -- Fashion intertexts -- Objects

Este artículo se centra en el papel de la moda como un sistema transcultural capaz de expresar tensiones, hibridaciones, traducciones, entre los lenguajes del cuerpo, en el contexto de la condición hiperconectada de la era contemporánea. El concepto de fashionscapes, acuñado sobre el modelo de flujos culturales globales articulados en Appadurai -scapes, expresa una idea de moda que hoy da vida a paisajes, perspectivas, territorios, reales e imaginarios, hechos de materia física y materia de signos, de cuerpos orgánicos y datos digitales. El ensayo analizará las transformaciones introducidas en el mundo de la moda por la pandemia del Coronavirus, con especial referencia al papel de los medios digitales.

Abstract
"Made in Italy" is an indication of origin, recorded and rooted in history, society, and the imaginary world; it is a "half-brand" that, in the latest years of the twentieth century, aimed at characterizing Italian products and its tradition in a clear way. This article aims at pinpointing some elements of fashion theory with reference to Italy. After outlining certain historical original traits of the Italian style, I will point out the characteristics of the two "long waves" of the Made in Italy brand: the first one that dates from the Sixties to the Eighties, and the second one from the late Nineties to the present.