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AbstractInterest in the concept of smart cities and the process of smartization has increased in recent years, as reflected in the number of studies published in academic journals. Research has offered multiple perspectives to understand the risks and challenges posed by the growing population in urban areas, highlighting plans and actions that need to be undertaken. In contrast to smart cities, smartization in rural areas has received only scarce attention, despite the beneficial effect that the transformation of rural areas could have for society. Smart villages face different issues such as depopulation and the need to attract young people if they are to survive. Consequently, we need to rethink the impact of technology and the overall idea of becoming "smart" in this context. Therefore, this paper aims to define "smart" in the context of rural areas. In terms of methodology, the research takes the Smart Rural 21 project as case study. The results consider related aspects of sustainability, governance, the role of technology and the need to use a strategic approach that ensures quality of life in rural areas.

PurposeThis article seeks to analyze the concept of the long‐term orientation of relationships in the supply chain (SC). This research aims to study interactions between satisfaction and commitment with the relational perspective of firm‐supplier relationships.Design/methodology/approachThe establishment of a "post‐satisfaction" framework is necessary. A model based on structural equations is used to test the set of hypotheses.FindingsThe findings show that cooperation, communication, satisfaction, proved trust and commitment explain the long‐term orientation of the relationships in the SC.Research limitations/implicationsThis research only considers the buyer's perspective. The article considers some implications relating to different profiles of trust.Practical implicationsThe article includes several implications about how to communicate with customers and suppliers, how to cooperate with customers and suppliers, why buyers trust suppliers, how buyers perceive satisfaction, and how buyers commit to suppliers.Originality/valueThis research, based on its "post‐satisfaction" approach, aims to complete the framework proposed by Cambra and Polo. Ideas related to the evolution of trust ("previous" vs "proved" trust) are discussed.

PurposeThe study of the relationships established between firms and their suppliers is of great interest at the present time, not only among academics but also among practitioners in business. But, although many works analyze this temporal orientation, fewer analyze the effect of company size on it. This paper sets out to discuss this issue.Design/methodology/approachAn important proportion of firms is made up of small and medium‐sized enterprises (SMEs), and their economic importance is vital. Therefore, this current work, taking the Spanish agro‐food industry as a reference, analyzes the possible influence of the size of the customer firm on the temporal orientation of its supply relationships, specifically differentiating between SMEs and micro‐SMEs. The moderating effect analysis, included in the EQS software, has been used.FindingsThe company size influences the temporal orientation of firm‐supplier relationships. Important conclusions related to trust, commitment and satisfaction emerge. Discussions related to main results and to the main implications of the study are also included.Research limitations/implicationsThe specificity of the sector considered in the empirical analysis may limit the scope for generalization of the conclusions.Originality/valueNo previous research analysing the effect of size on the temporary orientation of firm‐supplier relationships has been identified.

AbstractSustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the effect of CSR initiatives on consumer behavior on those economies, it seems that further research on this issue is necessary. In particular, we analyze the extent to which CSR affects the connection and links of the consumer to the brand (i.e., self–brand connection, brand engagement). The main contribution of the paper to the field is the analysis of the interaction between CSR and branding in the context of an emerging economy. To that aim, and also in a novel way, we use the Stimuli–Organism–Response (SOR) model for a sample of more than 400 food and beverage consumers in Metropolitan Lima, Peru. Our results show that CSR effectively acts as a stimulus for consumers to identify and link to brands and that, in addition, these links generate buy‐back (i.e., loyalty) and recommendation behaviors (i.e., WOM) which, in turn, create a great commercial value for companies. This research also analyses how incomes and educational levels moderate the intensity of such links. For practical implications, global trends in managing CSR and branding may be useful, although some cross‐cultural and context‐specific adaptations are necessary.

AbstractOver‐urbanization poses important challenges—both for citizen well‐being and quality of life, and for the sustainability of our planet. Traffic, accidents and pollution are just a few of the problems facing people living in cities. The need arises, then, to foster sustainable urban planning and management using, among other elements, smart solutions. In such a context, we would do well to reflect on effective economic, social, and environmental policies aimed at achieving sustainable cities and high quality of life for urban inhabitants. This article presents the most relevant aspects of the #eCity‐Sevilla project, a successful case of a sustainable public‐private innovation ecosystem. To this end, we take the Quintuple Helix Model as our reference, with a view to identify project stakeholders and better understand their relationships and objectives. Our data derives from secondary sources as well as from a set of in‐depth interviews with key informants. In the final section, the main theoretical and practical implications of our study are discussed.