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The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.

This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. It is primarily intended for advanced undergraduate and / or graduate students. Moreover, it is highly relevant for future entrepreneurs, small business owners, non-profit organisations and charitable foundations, as it addresses the core aspects of contemporary strategies, public policies and practices. It also features case studies on international policies and principles, exploring corporate businesses' environmental, social and governance reporting. "Mark Camilleri's new book provides an excellent overview of the eclectic academic literature in this area, and presents a lucid description of how savvy companies can embed themselves in circular systems that reduce system-wide externalities, increase economic value, and build reputation. A valuable contribution. "Charles J. Fombrun, Founder of Reputation Institute and a former Professor of Management at New York University and The Wharton School, University of Pennsylvania, USA. "The book is a rich source of thought for everyone who wants to get deeper insights into this important topic.This book is a critical companion for academics, students, and practitioners." Adam Lindgreen, Professor and Head of Department of Marketing, Copenhagen Business School, Denmark. "Mark's latest book is lucid, insightful, and highly useful in the classroom. I strongly recommend it." Donald Siegel, Dean of the School of Business and Professor of Management at the University at Albany, State University of New York, NY, USA

"This book is an authoritative reference source for the latest scholarly research on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Featuring extensive coverage across a range of relevant perspectives and topics, such as corporate citizenship, stakeholder engagement, and business ethics"--

AbstractThis contribution presents the findings from a two‐stage systematic review. It relied on PRISMA's methodical protocol to capture and analyze high‐impact articles, that were focused on the International Standards Organization's ISO 14001—Environment Management Systems. Whilst stage 1 shed light on the most cited publications since 1995, stage 2 narrowed down the search results between 2015 and 2021. The findings suggest that the use of this certifiable standard may result in operational efficiencies through better utilization of resources and waste management systems. It provides opportunities for practitioners to re‐conceive their license to operate and to enhance their credentials with stakeholders. Moreover, this review considered potential pitfalls of ISO 14001, like high certification costs, time constraints as well as an increase in paperwork and red tape. It noted that managers and employees may not always be willing or knowledgeable enough to implement the necessary changes to comply with the standard's requirements.

The European Union (EU) institutions are increasingly raising awareness on the circular economy (CE) agenda. They are encouraging marketplace stakeholders to engage in sustainable production and consumption behaviours by urging them to reduce, reuse, restore, refurbish, re-manufacture, and recycle resources in all stages of their value chain. Therefore, this chapter presents a cost-benefit analysis of the circular economy strategy. Afterwards it features a critical review of some of the latest European regulatory guidelines, instruments and principles appertaining to the CE agenda. It sheds light on EU's (2020) new circular economy plan for a cleaner and more competitive Europe. Therefore, this research examines the EU's key propositions on the value chains of different products. The findings suggest that the circular economy's sustainable development model and its regenerative systems are increasingly minimising industrial waste, emissions, and energy leakages through the creation of long-lasting designs that can improve resource efficiencies. This contribution implies that successful CE practices are sustainable in the long run as they will ultimately add value to the business as well as to our natural environment. In conclusion, the researcher puts forward his recommendations to policy makers and practitioners. ; peer-reviewed