Suchergebnisse

Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by the European Union's Asia Link Programme. The topics covered by the studies range from geographical indications to organic food; from fair trade to functional food; from knowledge about quality requirements to the impact of the quest for quality. The geographical scope of the studies is broad and the perspectives vary including the consumer, the producer and the supply chain side. The focal interest of the studies also range from competitiveness, to policy, to potential demand. The book is of interest to researchers and practitioners in international food networks of all types

AbstractItalian consumers' serveyed revealed a generally positive willingness to pay for milk labeled for lower carbon footprint. Green marketing and related sustainable labels are important devices to convey information to consumers about more sustainable business models. Italian consumers' willingness to pay for milk with lower carbon footprint analyzed through a pilot survey is positive and significant. Consumers' willingness to pay also depends on the importance consumers assign to climate change, price sensitivity, as well as on income.

In the international scene, country-of-origin labelling (COOL) is a controversial issue. We aim at defining criteria for the country-of-origin marking COOL for processed foods and figure out the effect of COOL on international trade. We conduct qualitative and systematic research using the Delphi method. The panel of experts in food labelling and food policy was composed of 19 members in 13 countries. The experts actively discussed topics ranging from the possible protectionism of COOL to the desirability of worldwide standardisation of COOL, providing comprehensive perspectives on the issues concerning COOL. The essential consensus is that multiple countries of origin marking can give accurate information about the origin of food produced by two or more countries, avoiding misinformation for consumers. This research provides valuable insights for the formulation of COOL policy in various countries. The main limitation is due to the absence of the view of producer associations.

Summary This paper aims to analyze urban consumer preferences for Albanian honey, focusing on key product attributes such as origin, type, location and price, using a conjoint choice experiment and latent class approach. Origin and location-landscape were found to be the most important factors for most surveyed consumers. Albanian consumers prefer honey produced in mountainous forests and on pastures. Moreover, multi-flower honey is preferred compared to chestnuts honey. These results can be used to producers' advantage when local branding and well-perceived certification (e.g., producer associations' brands) would be applied in order to increase the consumer awareness and strengthen the intrinsic features of the product especially for small producers. Labeling should be clear and emphasize the origin as well as the natural landscape where beehives are kept. Furthermore, in its regionalization economic development policy, the government may consider supporting honey produced from the mountainous areas.

This study assesses consumers' willingness to purchase genetically modified (GM) food products with two different types of benefits: an input (i.e., reduced pesticides) and an output trait benefit (i.e., nutritionally enhanced). Data were collected using a telephone survey of an Italian households sample. Discrete choice approach is used to elicit the purchase intentions of the respondents. Four separate probit models are estimated to examine the effect of various factors on choices. Results suggest that majority of Italians are not willing to buy GM food products even if they are nutritionally enhanced. However, more consumers are willing to buy a nutritionally enhanced plant based GM product than a traditional plant based GM (with input trait benefit). Willingness to buy for a nutritionally enhanced animal based GM product and for a traditional animal based GM product with input trait benefit are similar. Consumers unwilling to buy GM food would not buy it even if it is nutritionally enhanced and has lower price. However, there is a niche of consumers who are willing to buy nutritionally enhanced GM food products even at a premium. Knowledge of science and trust in scientists consistently affect Italian consumers' willingness to buy the GM products.

This book bridges the gap between innovative ICT potentials for cost-efficient processes in the European food chain and trust between companies in the food chain. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereals, olive oil, and fresh fruit and vegetables. The book has eight chapters, in addition to an introduction and a conclusion.

Abstract Although organic agriculture in Brazil targets mainly local consumers, there is growing demand for research related to commercializing this sector abroad. A study was done in Europe on the perception of entities related to this theme, specifically on Participatory Guarantee Systems (PGS), the feasibility of equivalence between the countries, and control procedures. An exploratory study was conducted through interviews with five organic certification bodies, two in Switzerland, three in Italy, and with a producer association in Italy. PGS is little known in Europe in general and it is suggested that it be better disseminated in the member countries. PGS has been evaluated positively for reducing certification costs and promoting benefits from a social aspect, but it can fail in organic compliance and in large scale production. There are significant differences that must be overcome in order to establish equivalence, such as the lack of homogeneity among European countries on control procedures, the existence of PGS in Brazilian legislation, lack of wild crop products in Europe, different conversion periods, and the requirement of a higher number of inspections in Brazil. Equivalence is seen as beneficial to both Europe and Brazil, and it would therefore be appropriate to promote its viability. The Brazilian law on organic agriculture is taken as very restrictive and complex.

Although organic agriculture in Brazil targets mainly local consumers, there is growing demand for research related to commercializing this sector abroad. A study was done in Europe on the perception of entities related to this theme, specifically on Participatory Guarantee Systems (PGS), the feasibility of equivalence between the countries, and control procedures. An exploratory study was conducted through interviews with five organic certification bodies, two in Switzerland, three in Italy, and with a producer association in Italy. PGS is little known in Europe in general and it is suggested that it be better disseminated in the member countries. PGS has been evaluated positively for reducing certification costs and promoting benefits from a social aspect, but it can fail in organic compliance and in large scale production. There are significant differences that must be overcome in order to establish equivalence, such as the lack of homogeneity among European countries on control procedures, the existence of PGS in Brazilian legislation, lack of wild crop products in Europe, different conversion periods, and the requirement of a higher number of inspections in Brazil. Equivalence is seen as beneficial to both Europe and Brazil, and it would therefore be appropriate to promote its viability. The Brazilian law on organic agriculture is taken as very restrictive and complex. ; Although organic agriculture in Brazil targets mainly local consumers, there is growing demand for research related to commercializing this sector abroad. A study was done in Europe on the perception of entities related to this theme, specifically on Participatory Guarantee Systems (PGS), the feasibility of equivalence between the countries, and control procedures. An exploratory study was conducted through interviews with five organic certification bodies, two in Switzerland, three in Italy, and with a producer association in Italy. PGS is little known in Europe in general and it is suggested that it be better disseminated in the member countries. PGS has been evaluated positively for reducing certification costs and promoting benefits from a social aspect, but it can fail in organic compliance and in large scale production. There are significant differences that must be overcome in order to establish equivalence, such as the lack of homogeneity among European countries on control procedures, the existence of PGS in Brazilian legislation, lack of wild crop products in Europe, different conversion periods, and the requirement of a higher number of inspections in Brazil. Equivalence is seen as beneficial to both Europe and Brazil, and it would therefore be appropriate to promote its viability. The Brazilian law on organic agriculture is taken as very restrictive and complex. ; Embora a agricultura orgânica no Brasil atinja principalmente aos consumidores locais, há uma crescente demanda por pesquisas relacionadas à comercialização com o exterior neste setor. Uma pesquisa foi realizada na Europa sobre a percepção de entidades relacionadas a este tema, especificamente sobre Sistemas Participativos de Garantia (SPG), a viabilidade da equivalência entre os países e os procedimentos de controle. Um estudo exploratório foi realizado através de entrevistas com cinco organismos de certificação orgânica, dois na Suíça, três na Itália e uma associação de produtores na Itália. O SPG é pouco conhecido na Europa em geral e é sugerido divulgar melhor nos países membros. O SPG foi avaliado positivamente para reduzir os custos de certificação e promover os benefícios de um aspecto social, mas pode falhar na conformidade orgânica e na produção em grande escala. Existem diferenças significativas para estabelecer equivalência, como a falta de homogeneidade entre os países europeus em procedimentos de controle, a existência de SPG na legislação brasileira, a falta de produtos do extrativismo vegetal na Europa, diferentes períodos de conversão e a exigência de um maior número de inspeções no Brasil. A equivalência foi considerada benéfica para ambos e seria apropriado fazer esforços para torná-la viável. A legislação brasileira sobre agricultura orgânica é considerada muito restritiva e complexa.

This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food.The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products. Farmers, operators and retailers from distant cultures are coping with different standards, facing the ever increasing necessity for mutual understanding.This publication is the output of Bean-Quorum, a European funded Asia-Link project. Bean-Quorum represents a consolidated network of researchers working together with the business sector and NGOs to enhance European Asian understanding about organic and quality food.This book describes global trends in organic and quality food trade and connects them with recent developments in Asian and European market structures. Selected case studies illustrate the impact of organic and quality food production on topics ranging from sustainable rural development, to the potential of exotic new plant varieties to purchase decisions of European or Asian retail managers. Selected European markets are mirrored by the situation in Chinese and Thai markets. Finally, environmental issues concerning global trade of quality food are addressed

Purpose
This paper aims to examine the effect of a food-inspired multimedia intervention on children's fruits and vegetables (F&V) consumption in a real-life setting during lunch.


Design
Children in an elementary school in Bologna (Italy) in third, fourth and fifth grade, aged between 9 and 12 years old, were examined (N = 171). Two different types of messages (generic and specific) were used to test message-tailoring in two separate intervention groups and one control group. The two intervention groups (classes) were presented with multimedia messages during an English lesson before lunchtime, and their eating behavior during lunch at school was observed. All children were served the first and second course, vegetables and fruit during lunchtime. Data was analyzed with R 3.4.2. Mann–Whitney U, Kruskal–Wallis and ANOVA tests were used to test for group differences, ordered logistic regression for modelling fruit and vegetable consumption.


Findings
The results show that children receiving a specific message targeting F&V consumed more fruit than the other two study groups. No effect on vegetable consumption was observed. Results from an ordered logit model support the notion that the multimedia message impacted fruit intake in the specific message group when taking other variables into account, such as F&V consumption and availability at home and children's attitude toward F&V.


Originality
While many studies have considered a group of intervention for understanding the effect of multimedia, this study is focused only on the effect of a message (generic or specific). Moreover, participants, children, were not informed that they were participating in a study on fruit and vegetables consumption, and thus were following their daily routine.

AbstractEvaluating economic resilience from public data may inform agricultural policy‐makers on rural enterprises' resilience, but such data need to consider profitability, stability of market, safety nets, and product quality and information.