Global Latinas: Latin America's emerging multinationals
In: INSEAD Business Press series
In: Insead Business Press
Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas -- long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' -- beyond privatization Chapter 3: Mexico's Global Latinas -- betting on the US? Chapter 4: Business model innovation in Latin America -- making the unusual usual Chapter 5: Latin America as a brand -- hard sell and soft sell Chapter 6: Asia's challenge to Latin America -- cooperation and competition Chapter 7: From Global Latina to corporate citizen -- is inequality a business issue? Conclusion: Global Latinas and Globalization 3.0 Appendix Endnotes References Index