Suchergebnisse

The geography of urban innovation in the United States has often been portrayed as dominated by a few large cities. However, emerging perspectives challenge this notion by highlighting the significance of secondary cities for innovation processes. Unfortunately, prevailing narratives and empirical evidence focus on technological invention only, measured by patents. This study aims to reevaluate the geography of urban innovation by considering various phases of the innovation process and incorporating a broader range of innovation types. In addition to conventional patent metrics, this research suggests incorporating trademarks and design rights as complementary data. The findings reveal that large cities still exhibit prominence when examining absolute counts of innovation. Instead, analysing intensities allows the identification of secondary cities that specialise in various innovation activities beyond technological invention only. Overall, the findings provide compelling evidence that urban innovation in the United States is not limited to a few large cities nor is it solely driven by technological invention.

This article analyzes the effects of diversification and brand breadth on firm performance for professional service firms (PSFs). The research aim is two-fold. First, we test whether moving into products may put at risk the core resources that sustain PSFs' competitive advantage. Second, we study which branding strategies best match their diversification attempts. Broad (narrow) brands characterize a branding strategy with scarce (plentiful) associations to specific product characteristics. We analyzed trademark portfolios of 47 U.S.-based management consulting firms in the 2000 to 2009 time period. Panel regression results suggest that (1) PSFs always benefit from diversification when they remain pure-service providers; (2) performance is positively related to a strategy of specialized narrow brands.

This article analyzes the effects of diversification and brand breadth on firm performance for professional service firms (PSFs). The research aim is two-fold. First, we test whether moving into products may put at risk the core resources that sustain PSFs' competitive advantage. Second, we study which branding strategies best match their diversification attempts. Broad (narrow) brands characterize a branding strategy with scarce (plentiful) associations to specific product characteristics. We analyzed trademark portfolios of 47 U.S.-based management consulting firms in the 2000 to 2009 time period. Panel regression results suggest that (1) PSFs always benefit from diversification when they remain pure-service providers; (2) performance is positively related to a strategy of specialized narrow brands.