Suchergebnisse

Details the Intelligent Corporate Strategy model which attempts to
bring pragmatism into the many and varied strategic management models,
which are often too sophisticated or too theoretical for the real world.
It bridges the corporate level and business level, links the marketing
strategy to the manufacturing strategy, to achieve
lead‐marketing‐manufacturing advantage. It is a breakaway from the
traditional piecemeal approach by introducing holistic systems thinking.
It integrates the interests of the stakeholders (customers, workers,
suppliers, distributors, competitors) with the strategic needs of the
business. It provides guidelines on the steps or levels to reach in
order to exceed world‐class status. Nevertheless, these levels are not
necessarily in rigid sequence, as different companies may choose to
focus on different levels, given the different nature and life cycles of
the businesses. Finally, it emphasizes the need to build sincerity,
trust, and integrity in corporate relationships (the ultimate for
long‐term sustainable competitive advantage).