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To draw a picture of the evolution of media management research in the context of published scholarly work, this invited piece reviews works related to media management and industry studies published in JMCQ for the past 100 years. Initially, attention was paid to understanding the basics of newspaper as an economic entity. Since then, the status of chain ownership and consolidation, impacts of consolidation on newspaper content, intermedia competition, human resource management, business strategy, adoption/consumption, engagement, and recently, AI in the media industry were the major topics in the media management studies chronologically. Future directions for media management and industry studies were discussed.

Given the rising popularity of online video platforms in recent years, this study addresses the plausible cannibalization effect of online video platforms on television. It does so by examining the perceived substitutability between online video platforms and television. A national survey revealed differences between online video platforms and television in terms of consumer motivations for video content consumption. Non-users of online video platforms are also more likely than users of online video platforms to perceive online video platforms as a substitute for television.

This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality traits and internet usage or tenure. While the desire for bigger screen size, digital video recorder ownership, income and broadband access were the best predictors of intention to adopt DTV sets, desire for better video quality and knowledge of DTV environment were the best predictors of intention to adopt DTV converters.

This article examined the TV stations' application of the Web features that presumably would contribute to the effectiveness of their Web sites from both the organizational and consumer's perspectives. It also explored whether certain market factors are associated with the availability of these features. The content analysis found that news-related content played an important role on these Web sites and interactivity and personalization were not readily observed on these sites. Broadcast TV stations seem to be following a safer route of expansion into this new medium by re-assembling and re-proposing their distinctive existing products for online delivery.

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.