Aufsatz(elektronisch)#11. April 2015
"I" Follow My Heart and "We" Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 6, S. 1392-1411
ISSN: 1537-5277