The influence of program and commercial type on political advertising effectiveness
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 36, Heft 3, S. 303-320
ISSN: 1550-6878
2 Ergebnisse
Sortierung:
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 36, Heft 3, S. 303-320
ISSN: 1550-6878
In: Communication, Media, and Politics Series
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.