Suchergebnisse

У монографії проаналізовано стан розробленості проблем розвитку державно-громадянської комунікації в науковій літературі; розкрито теоретичні аспекти досліджуваного феномену, визначено його методологічне забезпечення; з'ясовано роль державно-громадянської комунікації як регулятора розвитку державного управління в Україні; обґрунтовано історичні передумови становлення інституалізації державно-громадянської комунікації; виявлено спільне та особливе в управлінні державним та громадським секторами на організаційному, правовому та соціальному рівнях взаємодії; конкретизовано основні характеристики поняття «комунікативна ефективність публічного управління»; надано практичні рекомендації до розробки передумов формування саморегулівної системи механізмів та каналів громадянського впливу на публічну політику в Україні. Монографія буде цікавою та корисною як науковцям галузі державного управління, так і педагогічним працівникам, державним службовцям, представникам органів державної влади та місцевого самоврядування, громадським діячам. Видання сприятиме популяризації, поширенню знань про державно-громадянську комунікацію та викличе подальший науковий і практичний інтерес у наукових спільнотах.

The article proposes an innovative approach for the solving of the problems of building an effective communication support for the civil service and its development as an open self-developing system in the transition period, as well as related tasks related to the development of an advertising communication model for the implementation of innovations. The functional peculiarities of communicative interaction between the state and the public are considered in the context of modern research approaches, namely: limiting the influence of the public sector on the communication process; competitive provision of state-civil communication; the emphasis on the human-orientated style of state-civil communication; formal measurement of standards and indicators of productivity and the success of state-civil communication. At the same time, the main emphasis is on the formation of such a communication model, in which its use perspectives are focused on the final results, on the basis of quantitative measurement of its efficiency indicators, from the public viewpoint. It has been proved that the standards of state-civil communication in most European countries cover two aspects: quality standards for policy and management, in order to achieve optimal participation of citizens and interest groups in the decision-making process; the level of standards for citizens that can be used to assess the quality of administrative behavior of public authorities. The mechanisms of public administration, historical traditions, achievements and communicative miscalculations in the establishment of trust between public authorities and the public in independent Ukraine are determined, the main reason for which is the long-term stay in a colonial position. Detecting its own inability to form a sovereign state, the Ukrainian community naturally turned out to be dependent on more cohesive and more powerful neighbors.

The article features the behavior of participants in social and civil dialogue. Particular attention is paid to the formation of the main tools for the formation of the social and civilian potential of state development. The central role in shaping this process was played by the state authorities, providing the necessary communication tools of communication, which take place in all directions of public administration. These tools are both formal and informal.
It has been determined that these lower units in the multilayer system of communication support of state administration may not have sufficient powers to make a complex decision in their area of competence. This may reduce their own initiative and, in a broader sense, the habit of comfort, routine and the lack of an innovative communication process. On the contrary, a properly organized social and civil dialogue is developing on the basis of stimulating its self-organization and self-improvement.
It is substantiated that the main functions of establishing a social and civil dialogue for state development are the coordination and coordination of the main tasks of information exchange and the formation of an atmosphere of mutual support and trust. The trustworthy nature of the social and civic provision of public administration is a prerequisite for a communication process through which information for a public decision is passed from one participant to another organization. This very form of social and civil dialogue has the potential to be an integrated means for uniting often conflicting participants in the communication process to ensure that common and acceptable solutions are adopted for both parties. The main problem of the formation of the socio-civilian potential of state development is due to the fact that not all information related to decision-making is in the hands of the subject of decision-making. That is why the necessary part of the democratic form of government is the establishment of meaningful communication tools of state authorities and the public.

The article presents the theoretical and methodological foundations of the development of forms of communicative influence of civil society on the public policy, provides the main methods and conditions of their use for gaining advantages in solving problems of public-management relations. A wide range of issues related to the peculiarities of public relations organization, taking into account domestic and foreign experience, is covered. The specifics of the use of marketing communications in communicating of public authorities with the public are shown. It is substantiated that in the institutional sense, the greatest interest is the classification, depending on the scope of distribution. The public, when communicating with government, through certain communication tools, is called the external form of communication. The external forms of the communicative influence of civil society on state policy help them convey to the state authorities the necessary information about their thoughts, needs, requests, etc. Of course, such information should be constantly updated and accurate. All non-governmental organizations should maintain friendly relations with state organizations and prevent any misinformation of the latter. At the same time, informatization of public administration contains both positive potential and difficulties and contradictions, neglection which, as practice shows, turns negative result. To date, they are insufficiently developed and require scientific comprehension and substantiation, in particular, the issue of organizational, regulatory and legal support for the implementation and implementation of modern marketing tools and management in public administration. Concerning the prospects for further research on the concept of "the form of communicative influence of civil society on state policy", they consist in streamlining its conceptual apparatus as the basis for improving its system, since incomplete and inaccurate information becomes, as a result, the cause of many problems in the system of reforming public administration .

The article features the behavior of participants in social and civil dialogue. Particular attention is paid to the formation of the main tools for the formation of the social and civilian potential of state development. The central role in shaping this process was played by the state authorities, providing the necessary communication tools of communication, which take place in all direc- tions of public administration. These tools are both formal and informal. It has been determined that these lower units in the multilayer system of com- munication support of state administration may not have sufficient powers to make a complex decision in their area of competence. This may reduce their own initiative and, in a broader sense, the habit of comfort, routine and the lack of an innovative communication process. On the contrary, a properly organized social and civil dialogue is developing on the basis of stimulating its self-organization and self-improvement.It is substantiated that the main functions of establishing a social and civ- il dialogue for state development are the coordination and coordination of the main tasks of information exchange and the formation of an atmosphere of mu- tual support and trust. The trustworthy nature of the social and civic provision of public administration is a prerequisite for a communication process through which information for a public decision is passed from one participant to another organization. This very form of social and civil dialogue has the potential to be an integrated means for uniting often conflicting participants in the communication process to ensure that common and acceptable solutions are adopted for both parties. The main problem of the formation of the socio-civilian potential of state development is due to the fact that not all information related to decision-making is in the hands of the subject of decision-making. That is why the necessary part of the democratic form of government is the establishment of meaningful com- munication tools of state authorities and the public.