Suchergebnisse

The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.

This volume considers world-making as the intersection of the fan pilgrimage experience and the responses of destinations. It examines the emerging field of popular culture tourism and its connection with fan studies and placemaking. It integrates theory and practice and provides evidence-based recommendations for popular culture destinations