Suchergebnisse

The main objective of this study is to find the strategy about how to develop the medical tourism in Taiwan. Tourism is a low-polluting industry. Many countries develop tourism industry actively. And the tourism pattern get diversify gradually. Combining tourism and medical services into medical tourism has been becoming a trend. This study discusses the development of medical tourism in Taiwan by DEMATEL. DEMATEL method can confirm interrelationships among diverse factors and identify the key factors. This study with the structure divided into five main aspects, including the strengthening of infrastructure and tourist services, the clarity of market segmentation, marketing planning, as well as government policy. The results show that the internet can provide detailed information on medical tourism and strengthen the marketing in order to develop medical tourism industry in Taiwan. From the results, it is suggest the government should to actively promote marketing and construct the web that can provide abundant information of medical tourism.

The purpose of this study is to identify the different strategies employed by micro- enterprises supporting by the government funding with different developmental stage of industrial life cycles. This paper used a multiple-cases study method and selected 48 cases micro-enterprises to analyse the developmental phases of these firms. From the results, we find that micro-enterprises tend to need government guidance in five respects at their different growth stages: product packaging, design and promotion; introduction of external resources; commercial community operation; new products/services delivery; and objective-oriented marketing.

The aims of this study were to identify how governmental technology development program (TDP) improves the service value in service firms and to investigate how service firms construct value constellations through relationships with other firms. A multiple cases study research is conducted, focusing on the Taiwan's service firms. The research main findings are: (1) ICTs enhance service value through six key factors: data envelopment analysis for customers; creating switching costs for industry entry barriers; integrating resources among the value constellation members and elevating productivity; improving internal and external communication for the organization; organizing activities, quick responses to customer needs and strengthening customer relationships; and identifying new members for the value constellation. (2) We categorised the service value enhancement of TDP firms into three types: internal operation improvements, industrial network enhancements; and transactional relations. Internal operation improvements primarily involved creating value within a TDP firm.

This study focuses upon a detailed description and analysis of the phonetic structures of Paiwan, an aboriginal language spoken in Taiwan, with around 53,000 speakers, Paiwan, a member of the Austronesian language family, is not typologically related to the other languages such as Mandarin and Taiwanese spoken in its geographically contiguous districts, Earlier work on phonological features of Paiwan (Chang, 1999; Tseng, 2003) sought an account in terms of segments and isolated facts about reduplication and stress, without accounting for the possible roles of phrase-level and sentence-Ievel prosodic structures, Government Teaching Material (1993) listed 25 consonants and 4 vowels, without any description of phonetic features and phonological rules, Chang's (2000) reference grammar included 22 consonants and 4 vowels, with a very brief description of 5 phonological rules on single words, Regional diversity and 25 consonants have been mentioned in Pulaluyan's (2002) teaching material; however, no description of phonological rules was found in his material.