Suchergebnisse

The COVID-19 pandemic has had a major impact on forest product markets and the forest product industry, and has also seriously affected the sales of forest products. This research aimed to analyze people's preference for wood furniture and make policy recommendations. We examined the impact of the pandemic on consumers' preferences for wood furniture from the perspective of accounting. Taking the accounting data of wood furniture enterprises as the research object, through the translog revenue function, and using the relationship between revenue and consumption in economics, we found that the COVID-19 pandemic has reduced consumers' preferences for wood furniture, but the decline in preference is smaller for wood furniture produced by extra-large furniture manufacturers. This study contributes to the literature and in view of our research results and the severity of the COVID-19 pandemic, we provide policy suggestions for the related governmental agencies and wood furniture manufacturers, in this special environment, that can reduce the negative impact of a pandemic on the wood furniture industry.

Agricultural food is generally regarded as the basis of "national security" by most countries. Through marketing strategies, promoting the sales of agri-food products in the context of a pandemic is of great significance to national food security and economic growth. The purpose of our study is to understand how the COVID-19 crisis affects the sales of agri-food products as well as the organizational and management changes it brings. By understanding those points above, we can address the problem and policy challenges to better promote the recovery of the agri-food sector from the effects caused by COVID-19. The demand is today overwhelmingly urgent. Based on the data of China's agricultural-listed companies from 2015 to 2020, this study adopted the perspective of financial statements and conducted empirical analysis through the translog revenue function, and the results showed that the COVID-19 pandemic has reduced the sales of agri-food products, and the sales of agri-food products by large agricultural companies have fallen more than those of small- and medium-sized ones. Based on the results of the study, the government can consider the policy of providing financial support and temporary subsidies to agri-food enterprises during the pandemic, while agri-food enterprises actively practice digital marketing to reduce the adverse impact of COVID-19 on agri-food sales.