Suchergebnisse

Scholars have not yet established how power distance belief (PDB) influences consumers' new product acceptance. We examined the relationship between PDB and new product acceptance (i.e., consumers' preference and attitude), along with the moderating roles of life satisfaction and social
demonstrance, and the mediating role of need to belong. Through three studies, our findings show that when life satisfaction was low, consumers with low (vs. high) PDB had a more favorable attitude toward the new products and showed a stronger preference for them. Further, need to belong was
a principal mechanism inducing the influence of PDB and life satisfaction on new product acceptance, with the interaction effect being stronger among consumers with high (vs. low) social demonstrance. Our investigation makes important theoretical contributions by expanding the PDB literature,
and also has practical implications for marketers in their promotion of new product acceptance. For example, marketers could sell new products in cultures with low PDB or use advertisements to remind consumers of the importance of equality. This will help to prime consumers with low PDB when
their life satisfaction is low, thereby enhancing their attitude toward new products.

Current studies on measuring the accessibility of medical services for the elderly (AMSE) have ignored the potential competition among supply and demand and the distance decay laws. Hence, an enhanced two-step floating catchment area (E2SFCA) method (i.e., the road network-based Gaussian 2SFCA method) is proposed to calculate AMSE scores after considering different types of roads, including urban rail transit, freeways, major roads, minor roads and rural roads. Based on the first National Geographic Conditions Monitoring (NGCM) data, this study took Wuhan, China, as a case study and assessed the variation of AMSE using two different threshold times (i.e., Platinum Ten and Golden Hour). Next, global (i.e., sensitivity and hot spot analysis) and local analyses (i.e., three regional area internal comparisons) of AMSE scores were conducted to accurately identify details in the variation of spatial accessibility. It was observed that the E2SFCA method could be easily applied to measure AMSE. The results showed that 48.63% of the elderly population in Wuhan had a higher or the highest level of medical accessibility in "Platinum Ten", while 72.97% had a higher or the highest level in the "Golden Hour", and hot spots of AMSE scores were located in central urban areas and presented an enclosure structure using both threshold travel times, which could provide guidance to governments or planners on issues of spatial planning and identifying elderly medical services shortage areas.