Suchergebnisse

Strategic brand management

Strategic marketing analysis

Essential marketing: frameworks and concepts ; a reference guide to marketing analysis

In: The marketing toolbox

When More is Less and Less is More: The Psychology of Managing Product Assortments

In: Marketing intelligence review. [Englische Ausgabe], Band 3, Heft 1, S. 8-15

Semantic Anchoring in Sequential Evaluations of Vices and Virtues

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 37, Heft 5, S. 761-774

ISSN: 1537-5277

Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 33, Heft 4, S. 430-444

ISSN: 1537-5277

Articulation Compatibility in Eliciting Price Bids

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 33, Heft 3, S. 329-341

ISSN: 1537-5277

Differentiation and Parity in Assortment Pricing

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 33, Heft 2, S. 199-210

ISSN: 1537-5277

Decision Focus and Consumer Choice among Assortments

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 33, Heft 1, S. 50-59

ISSN: 1537-5277

Context Effects without a Context: Attribute Balance as a Reason for Choice

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 32, Heft 2, S. 213-223

ISSN: 1537-5277

Feature Complementarity and Assortment in Choice

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 31, Heft 4, S. 748-759

ISSN: 1537-5277

Goal Orientation and Consumer Preference for the Status Quo

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 31, Heft 3, S. 557-565

ISSN: 1537-5277

Extremeness Aversion and Attribute-Balance Effects in Choice

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 31, Heft 2, S. 249-263

ISSN: 1537-5277

Extremeness Aversion and Attribute-Balance Effects in Choice

In: Chernev, Alexander. "Extremeness aversion and attribute-balance effects in choice." Journal of consumer research 31.2 (2004): 249-263.

When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 30, Heft 2, S. 170-183

ISSN: 1537-5277