Suchergebnisse

The article presents a model of the impact of assessing the effectiveness of the enterprise on business value and building a forecast of the company. The subject of the research is a set of theoretical and methodological principles and applied aspects of modeling the process of business evaluation and efficiency of economic activity of enterprises. The aim of the work is to substantiate the model of the impact of enterprise efficiency on business value. Methodological basis of the article. A set of general scientific and applied research methods was used to achieve the goal and solve the tasks set in the research: method of analysis and synthesis, system analysis, modeling, expert evaluation, questionnaires, surveys, analytical planning and forecasting methods, rating method, complex weight estimation method based on fuzzy sets, economic-mathematical, statistical methods. Results of work. The structural and logical model of business evaluation and efficiency of the enterprise activity is developed; the economic-mathematical model of influence of efficiency of activity of the enterprise on cost of its business is presented, algorithms of an estimation are improved: efficiency of activity of the enterprise on the basis of an integrated indicator and cost of business on the basis of the generalized indicator of cost. An example of application of evaluation models to the activity of a dairy enterprise is considered, strategies and development plan are substantiated in the context of increasing the efficiency of the enterprise and the value of its business. Field of application of results. The theoretical provisions presented in the article made it possible to form proposals of scientific and practical nature for modeling the impact on business valuation of the efficiency of economic activity of the dairy industry, in the process of strategic planning. Conclusions. The impact of enterprise efficiency on business value is confirmed not only in the course of practical production activities, but also in the process of drawing up strategic business development plans. Therefore, the assessment and modeling of the relationship between these factors allows better forecasting and planning of business processes, optimize the decision-making algorithm to improve economic activity, increase efficiency and increase business value.

Relevance of research topic. One of the effective methods of choosing strategies of increasing the efficiency of enterprises' economic activity in various industries can be a comprehensive economic diagnosis as a means to adjust the strategy and tactics of manufacturers and identify effective ways for their further development. Formulation of the problem. Today's difficult economic conditions require not only to stabilize the enterprises' commercial activity but also to increase production efficiency and competitiveness in the market of products and services. A means to increase the enterprises' efficiency is to conduct a comprehensive economic diagnosis. This is of particular relevance for the country's dairy enterprises due to the specifics of supply and marketing, perishable produce, and the crisis of the dairy market for today. Analysis of recent research and publications. This scientific problem was studied by several domestic and foreign scientists, such as I. Farion, L. Savchuk, S. Zhukevych, I. Kryvov'iaziuk, T. Bozhydarnik, A. Kiriienko, N. Zymyn, I. Zelenchuk, T. Horodnia, I. Moiseienk., N. Kushnir, N. Sarai, O. Hetman, T. Zahorna, N. Bobko, Yu. Koval., V. Zabrodskyi, V. Zinchenko, A. Vartanov, O. Hadzevych, T. Kostenko. Selection of unexplored parts of the general problem. In most scientific works the attention is focused on the study of individual components of economic diagnostics. As for the development of methodological approaches to the realization and implementation of a full-fledged methodology of integrated economic diagnostics, it is not sufficiently reflected in the economic literature. Setting the task, the purpose of the study. Theoretical substantiation and development of methodical and practical recommendations for improving the process of comprehensive economic diagnostics of the dairy industry enterprises' economic activity (on the materials of dairy enterprise "Pereiaslav-Molproduct" LLC) for increasing business efficiency. Method or methodology for conducting research. A set of general scientific and specific research methods, as well as non-formalized and formalized methods, were used to achieve the goal and to cope with the tasks set in the research. The results of research. Scientific and methodological approaches and practical recommendations for improving the process of the enterprise comprehensive diagnostics are substantiated and the ways to increase the efficiency of economic activity of the dairy industry are proposed. The field of application of results. The results of the study can be used by the enterprises in the diagnostics of the current state of enterprise by its own, based on strategic considerations, as well as in the development of business plans, investment and innovation projects, strategic development plans; and in the educational process (in the preparation of the relevant sections of textbooks and tutorials for courses "Economic Analysis", "Management", "Strategy of Enterprise", "Methods and Models of Optimization"). Conclusions according to the article. The theoretical considerations formulated and substantiated in the research made it possible to present scientific and practical proposals regarding the application of the model of comprehensive economic diagnostics to increase the efficiency of enterprises' activity.